Media & advertising

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Mirror at a vintage market reflecting the legs of two people. One is carrying a shopping bag.

Mirrors & Windows

Mirrors & Windows – How identity impacts media choices in modern Britain

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Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.

Winning Apps

Winning Apps: developing a new model for the app user journey

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Woman looking wearing headphones using a phone sitting outside at night

Content trends

Future Content Trends

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2 woman painting a mural outdoors on a large wall

Pinterest brand tracker

Brand tracking from the advertiser perspective

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2 kids watching a tablet under a duvet

Kid’s segmentation

Segmenting the world of kids media

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Man sat on floor playing computer games with a large screen surrounded by movie culture collectibles

Global gaming ad tracker

Gaming advertiser satisfaction

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Group of friends having fun with one person pushing another in a shopping trolley.

Born Online

Born Online: Direct to Consumer retail brands

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Woman with lilac hair and sunglasses tipping head back and listening to headphones.

Smart speaker strategy

Feeding into the Digital Radio and Audio Review

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5 people stood behind a sofa and a woman sat on the sofa

Optimising gaming creative

Informing the creative route to support a brand re-positioning

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Man looking down at phone stood in front of neon lights

Windowing strategy

Helping Paramount update their content strategy

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Top down view of a busy city intersection.

Go-to-market strategy

Creating go-to-market strategy for a leading streaming service

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Woman lane swimming in a blue swimsuit, goggles and hat taken from underwater

Olympics rights valuation

Building the case to invest in video rights for the Olympics

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Blurred image of a busy pedestrian crossing in a city

Responsible marketing

Creating thought leadership around responsible marketing with IPG

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Brother and sister sat on a sofa watching television

Brandm4tch

Measuring the impact of using 1st & 2nd party data to target broadcaster digital advertising

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Silhouette of a person stood at the top of some outdoor steps holding an orange umbrella

BBC Deprivation

What is life like without the BBC?

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