Challenge
Our client is a social media giant and one of the most important platforms for gaming advertising. They need to ensure gaming brands are happy with the ad sales experience and advertising efficacy.
Approach
Annual quantitative survey plus in-depth interviews with gaming and media agency executives across Americas, EMEA and APAC. Analysis of perceptions of ad product, platform brand, sales and support.
Outcome
Supported relaunch of platform’s gaming offer, with findings on advertising efficacy versus competitors. Driven innovations to ad formats, targeting and optimization tools, measurement, creative support and market insights support.
