MTM Culture insights & trends. Decisions. Culture proofed.
Services

Cultural insights & trends

MTM’s cultural insights and trend specialists are award-winning cultural strategists, trend spotters and futurists who live and breathe real audience behaviours. We inspire the world's most innovative media, entertainment, tech and lifestyle companies to make informed, culture-proofed decisions ahead of the competition.

MTM Cultural insights & Trends methodolgy diagram

We shine a light on the human side of culture to develop meaningful, robust and de-risked strategies for our clients. 

Shape & future-proof your strategy

Every day we’re helping our clients stay ahead of the competition by exploring, codifying and applying the cultural forces shaping audience attitudes and behaviours to inspire and inform our clients’ content, campaign, brand and product strategies.  

Speak with greater relevance

Get closer to your audiences and apply trends to your business with confidence, by understanding what to do now and identifying future white space. We can help by leveraging our deep sector experience, cultural framing via informed experts and constantly scouring sources to spot trends and monitor developments.

De-risk your decision making

Take culture-proofed (and future-proofed) strategic decisions with certainty, knowing that we use a combination of qualitative and quantitative techniques to identify emerging and early adopter behaviours, attributes and trends across genres, formats, talent and subjects. 

Get inspired by our latest Culture insights & trends reports

“The MTM team skillfully apply a range of research approaches, spanning from evaluating commercial opportunities, to sharing their expertise and knowledge of trends across the media industry and society. Their diligence and creativity with everything they do conveys a deep care for us. Their contribution is highly valued and revered across all our teams they touch.”

Ben Robins

Global Customer Insight Director, Audible

Sign-up to receive our Trends snapshot straight to your inbox