Cultural insights & trends

We work to understand how cultures and societies shift and what these changes mean for people and businesses. We enrich our clients with unseen perspectives, groundbreaking ideas, and meaningful insight.

Person in a coat and hat looking up at a huge old residential tower block

Expert insight

We look high and wide to understand changing systems and new trends, speaking to experts and tastemakers – often those most at the edges of culture.

Embrace discovery

We run meta analyses of industry trend reports or STEEP analysis using diverse data points; we use semiotic evaluations to unpick the cultural influences that shape people. Combining approaches will often lead us to exciting new truths.

Spanning sectors

We’ve unlocked opportunities for more diversity in gaming, tracked trends to inform content production, identified the outlook of the LGBTQIA+ community on media representation, and explored what changing travel habits means for mobile app design.

Meaningful results

Whatever we do, we ensure that what we learn truly matters and yields tangible benefits for our clients.

“The MTM team skillfully apply a range of research approaches, spanning from evaluating commercial opportunities, to sharing their expertise and knowledge of trends across the media industry and society. Their diligence and creativity with everything they do conveys a deep care for us. Their contribution is highly valued and revered across all our teams they touch.”

Ben Robins

Global Customer Insight Director, Audible