We look high and wide to understand changing systems and new trends, speaking to experts and tastemakers – often those most at the edges of culture.
We run meta analyses of industry trend reports or STEEP analysis using diverse data points; we use semiotic evaluations to unpick the cultural influences that shape people. Combining approaches will often lead us to exciting new truths.
We’ve unlocked opportunities for more diversity in gaming, tracked trends to inform content production, identified the outlook of the LGBTQIA+ community on media representation, and explored what changing travel habits means for mobile app design.
Whatever we do, we ensure that what we learn truly matters and yields tangible benefits for our clients.