B2B research

We help our clients make better decisions based on a deep understanding of their business audiences – whether that’s clients, developers, regulators, key opinion formers, creators, or partners.

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Target audiences

We investigate target audiences, understanding their needs and behaviours. What do they buy, why, and how, and what does the purchase journey look like?

Products and markets

We help our clients understand and segment their target markets – their size and structure, competitive landscape, and the drivers of change within them – and develop the products and services that can succeed in them.

Branding

We help our clients build B2B brands and marketing strategies that succeed, using many of the same craft skills that we use to support some of the world’s biggest B2C brands.

"MTM is our primary partner for research about the developer audience. They excel at building their understanding of a complex group of people operating in increasingly complex ecosystems, both in terms of technology and business objectives. In particular, I appreciate their skills at establishing rapport both with research participants and internal stakeholders.”

Dorothy Kelly

Director – Google, Developer Solutions, Insights & Americas