Challenge
Economic pressures from large online platforms may pose a threat to the delivery of audio content supported by advertising. Other factors, such as technology choices, could undermine future availability, prominence and access of radio content on smart speakers.
Approach
MTM undertook detailed device testing and industry interviews to highlight potential issues faced by commercial radio broadcasters in relation to smart speakers. Our analysis defined the key challenges faced and potential policy interventions that could be used to foster innovation for the UK radio and audio industry.
Outcome
Our work formed an integral part of Radiocentre’s response to Ofcom and DCMS’ consultation on the future of audio and radio.
