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Case studies

Helping Paramount update their content strategy

MTM worked with Paramount to update their UK content strategy, defining a set of guidelines for using content across Paramount’s various brands, whilst protecting the appeal of individual services.


Paramount has a sophisticated and comprehensive UK proposition, covering Free-to-air, Pay TV, Advertiser Video-On-Demand (VOD), and Subscription VOD. MTM offered an impartial view of how to share content between services according to the specific objectives of each.


MTM created a content categorisation and, in partnership with the Paramount team, a set of principles that defined how specific types of content would be shared between services. MTM created roadmap for a test-and-learn strategy to enable Paramount to experiment and improve their content strategy over time as new content is acquired.


Paramount is experimenting with the implementation of MTM’s content categorisation and sharing guidelines, helping it to select content for My5, Paramount+, its Pay TV channels and Pluto TV.