Seeking to deepen their relationships with advertisers, Pinterest came to MTM with the aim of understanding their performance within the UK advertising market. The goal was to establish and track advertiser awareness, brand perceptions, and intent for ad spend – in order to improve consideration and share of wallet.
We established a brand tracking programme adapted for the UK market, which surveys 500 businesses on a bi-annual basis. Key Driver Analysis helps to further demonstrate impact on brand performance. In addition to the survey, MTM provides consulting to bring more context and actionability to all insights.
Results have helped Pinterest sales, product and marketing teams to identify ideas that have enabled Pinterest to improve their approach for communicating with advertisers and agencies. The results of this programme are a springboard for Pinterest to deepen and build more meaningful relationships with advertisers in the UK.