Mirrors & Windows
Mirrors & Windows – How identity impacts media choices in modern Britain
Segmenting the interactive gaming landscape
Winning Apps: developing a new model for the app user journey
Let’s Change the Game!
Diversity and representation in video games
Future Content Trends
Segmenting the world of kids media
Building the dream of a connected home
Better facilities = better lives
Born Online: Direct to Consumer retail brands
Optimising gaming creative
Informing the creative route to support a brand re-positioning
Creating go-to-market strategy for a leading streaming service
Trends in Travel
Scoping trends across the travel sector to inform thought-leadership in app development.
Informing go-to-market for Facebook Portal.
Brand tracking set-up
Title: Setting KPIs and targets for Betfair’s brand health
Creating thought leadership around responsible marketing with IPG
Measuring the impact of using 1st & 2nd party data to target broadcaster digital advertising
What is life like without the BBC?
Fuelling new product development