![Mirror at a vintage market reflecting the legs of two people. One is carrying a shopping bag.](https://wearemtm.com/wp-content/uploads/2023/01/people-04-1278x1278.jpg)
Mirrors & Windows
Mirrors & Windows – How identity impacts media choices in modern Britain
![2 adults sat on a sofa playing computer games](https://wearemtm.com/wp-content/uploads/2023/02/pexels-tima-miroshnichenko-7046682-1278x852.jpg)
Segmenting gamers
Segmenting the interactive gaming landscape
![Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.](https://wearemtm.com/wp-content/uploads/2023/01/delivery-01-1278x1278.jpg)
Winning Apps
Winning Apps: developing a new model for the app user journey
![Person having fun playing a hand held gaming device](https://wearemtm.com/wp-content/uploads/2023/02/pexels-polina-tankilevitch-7382425-1278x852.jpg)
Let’s Change the Game!
Diversity and representation in video games
![Woman looking wearing headphones using a phone sitting outside at night](https://wearemtm.com/wp-content/uploads/2022/11/b2b-03-1278x1278.jpg)
Content trends
Future Content Trends
![2 kids watching a tablet under a duvet](https://wearemtm.com/wp-content/uploads/2023/01/screens-01-1278x1278.jpg)
Kid’s segmentation
Segmenting the world of kids media
![Abstract image of a colourful block of appartments](https://wearemtm.com/wp-content/uploads/2023/01/buildings-01-1278x1278.jpg)
Whole home
Building the dream of a connected home
![Footballer wearing red and giving a peace sign](https://wearemtm.com/wp-content/uploads/2023/01/CS-05-1278x1278.jpg)
Football Foundation
Better facilities = better lives
![Group of friends having fun with one person pushing another in a shopping trolley.](https://wearemtm.com/wp-content/uploads/2023/01/fun-02-1278x1278.jpg)
Born Online
Born Online: Direct to Consumer retail brands
![5 people stood behind a sofa and a woman sat on the sofa](https://wearemtm.com/wp-content/uploads/2023/02/pexels-rodnae-productions-7915577-1278x852.jpg)
Optimising gaming creative
Informing the creative route to support a brand re-positioning
![Top down view of a busy city intersection.](https://wearemtm.com/wp-content/uploads/2023/01/city-01-1278x1278.jpg)
Go-to-market strategy
Creating go-to-market strategy for a leading streaming service
![Birds eye view of a busy beach resort, colour umbrellas, golden sand and turquoise water.](https://wearemtm.com/wp-content/uploads/2023/01/travel-04-1278x1278.jpg)
Trends in Travel
Scoping trends across the travel sector to inform thought-leadership in app development.
![A view from above of people walking across a grey paved town square](https://wearemtm.com/wp-content/uploads/2022/11/case-study-four.jpg)
Portal
Informing go-to-market for Facebook Portal.
![Close up of a hand holding a tv remote control](https://wearemtm.com/wp-content/uploads/2023/01/CS-07-1278x1278.jpg)
Brand tracking set-up
Title: Setting KPIs and targets for Betfair’s brand health
![Blurred image of a busy pedestrian crossing in a city](https://wearemtm.com/wp-content/uploads/2023/01/crowd-01-1278x1278.jpg)
Responsible marketing
Creating thought leadership around responsible marketing with IPG
![Brother and sister sat on a sofa watching television](https://wearemtm.com/wp-content/uploads/2023/01/CS-16-1278x1278.jpg)
Brandm4tch
Measuring the impact of using 1st & 2nd party data to target broadcaster digital advertising
![Silhouette of a person stood at the top of some outdoor steps holding an orange umbrella](https://wearemtm.com/wp-content/uploads/2023/01/CS-12-1278x1278.jpg)
BBC Deprivation
What is life like without the BBC?
![Person wearing glasses and a leather jacket looking up and standing in front of red neon lights](https://wearemtm.com/wp-content/uploads/2022/11/CS-01-1278x1278.jpg)
Sky Glass
Fuelling new product development