Gaming

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2 adults sat on a sofa playing computer games

Segmenting gamers

Segmenting the interactive gaming landscape

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Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.

Winning Apps

Winning Apps: developing a new model for the app user journey

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Person having fun playing a hand held gaming device

Let’s Change the Game!

Diversity and representation in video games

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2 kids watching a tablet under a duvet

Kid’s segmentation

Segmenting the world of kids media

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Man sat on floor playing computer games with a large screen surrounded by movie culture collectibles

Global gaming ad tracker

Gaming advertiser satisfaction

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5 people stood behind a sofa and a woman sat on the sofa

Optimising gaming creative

Informing the creative route to support a brand re-positioning

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