Segmenting gamers
Segmenting the interactive gaming landscape
Winning Apps
Winning Apps: developing a new model for the app user journey
Football Foundation
Better facilities = better lives
Optimising gaming creative
Informing the creative route to support a brand re-positioning
Brand tracking set-up
Title: Setting KPIs and targets for Betfair’s brand health
Olympics rights valuation
Building the case to invest in video rights for the Olympics