![2 adults sat on a sofa playing computer games](https://wearemtm.com/wp-content/uploads/2023/02/pexels-tima-miroshnichenko-7046682-1278x852.jpg)
Segmenting gamers
Segmenting the interactive gaming landscape
![Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.](https://wearemtm.com/wp-content/uploads/2023/01/delivery-01-1278x1278.jpg)
Winning Apps
Winning Apps: developing a new model for the app user journey
![Footballer wearing red and giving a peace sign](https://wearemtm.com/wp-content/uploads/2023/01/CS-05-1278x1278.jpg)
Football Foundation
Better facilities = better lives
![5 people stood behind a sofa and a woman sat on the sofa](https://wearemtm.com/wp-content/uploads/2023/02/pexels-rodnae-productions-7915577-1278x852.jpg)
Optimising gaming creative
Informing the creative route to support a brand re-positioning
![Close up of a hand holding a tv remote control](https://wearemtm.com/wp-content/uploads/2023/01/CS-07-1278x1278.jpg)
Brand tracking set-up
Title: Setting KPIs and targets for Betfair’s brand health
![Woman lane swimming in a blue swimsuit, goggles and hat taken from underwater](https://wearemtm.com/wp-content/uploads/2023/01/CS-09-1278x1278.jpg)
Olympics rights valuation
Building the case to invest in video rights for the Olympics