Audience insights

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Mirror at a vintage market reflecting the legs of two people. One is carrying a shopping bag.

Mirrors & Windows

Mirrors & Windows – How identity impacts media choices in modern Britain

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Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.

Winning Apps

Winning Apps: developing a new model for the app user journey

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2 adults sat on a sofa playing computer games

Segmenting gamers

Segmenting the interactive gaming landscape

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Person having fun playing a hand held gaming device

Let’s Change the Game!

Diversity and representation in video games

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Woman looking wearing headphones using a phone sitting outside at night

Content trends

Future Content Trends

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2 kids watching a tablet under a duvet

Kid’s segmentation

Segmenting the world of kids media

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Abstract image of a colourful block of appartments

Whole home

Building the dream of a connected home

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Footballer wearing red and giving a peace sign

Football Foundation

Better facilities = better lives

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Group of friends having fun with one person pushing another in a shopping trolley.

Born Online

Born Online: Direct to Consumer retail brands

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5 people stood behind a sofa and a woman sat on the sofa

Optimising gaming creative

Informing the creative route to support a brand re-positioning

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Top down view of a busy city intersection.

Go-to-market strategy

Creating go-to-market strategy for a leading streaming service

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Birds eye view of a busy beach resort, colour umbrellas, golden sand and turquoise water.

Trends in Travel

Scoping trends across the travel sector to inform thought-leadership in app development.

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A view from above of people walking across a grey paved town square

Portal

Informing go-to-market for Facebook Portal.

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Close up of a hand holding a tv remote control

Brand tracking set-up

Title: Setting KPIs and targets for Betfair’s brand health

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Blurred image of a busy pedestrian crossing in a city

Responsible marketing

Creating thought leadership around responsible marketing with IPG

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Brother and sister sat on a sofa watching television

Brandm4tch

Measuring the impact of using 1st & 2nd party data to target broadcaster digital advertising

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Silhouette of a person stood at the top of some outdoor steps holding an orange umbrella

BBC Deprivation

What is life like without the BBC?

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Person wearing glasses and a leather jacket looking up and standing in front of red neon lights

Sky Glass

Fuelling new product development

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