Case studies

MTM has solved challenges for some of the world’s most exciting organisations

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European Economic Area (EEA) Developer Attitudes Towards App Stores

European Economic Area (EEA) Developer Attitudes Towards App Stores.
Google commissioned MTM to explore EEA apps and games developers’ current experiences with and attitudes towards app stores and their billing services.

Mirror at a vintage market reflecting the legs of two people. One is carrying a shopping bag.

Mirrors & Windows

Mirrors & Windows – How identity impacts media choices in modern Britain

2 adults sat on a sofa playing computer games

Segmenting gamers

Segmenting the interactive gaming landscape

Delivery rider man with tattoos, backpack, helmet, paper bag and a smart phone.

Winning Apps

Winning Apps: developing a new model for the app user journey

Person having fun playing a hand held gaming device

Let’s Change the Game!

Diversity and representation in video games

Woman looking wearing headphones using a phone sitting outside at night

Content trends

Future Content Trends