Challenge
Publishing apps (mobile, TV, wearables, etc.) is a complex process and app developers need high quality tools to ensure that their customers and users have the best experience of their products and services. Our client wants to reduce friction and increase ease-of-use of a complex range of tools and software.
Approach
MTM runs multiple projects focussed on their enterprise tools, engaging with app developers to explore issues such as how they decide which products and technologies to use, desired product improvements, strategies for improving user engagement and monetization.
Outcome
Our work informs product development and user interface design for one of the biggest enterprise products in the world. MTM acts as an extension of the client’s research team, and we are on hand to support ad hoc projects as well as large strategic initiatives.
