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Case studies

Software product and marketing strategy

We’ve uncovered developer truths to help shape product and marketing strategy for leading developer platforms, frameworks and tools.


Our client is a software giant with extensive data showing how developers use their tooling, but little qualitative or quantitative insight to understand the what and why behind product usage, or how their brands and products are faring against competitors.


We’ve spoken with over 1,000, and surveyed over 6,000 developers, in the past few years – across mobile, web, cloud and ML ecosystems.


Our work has helped shaped product and marketing roadmaps for our client: providers of some of the most ‘loved, dreaded and wanted’ developer products on the market.