Challenge
To understand how app developers utilise Google Play’s Billing libraries and features to drive user acquisition, retention and, ultimately, revenue.
Approach
MTM interviewed 15 leading app developers from various categories to understand in more detail how they use Google Play Billing features to help them better monetise their audiences and grow revenue.
Outcome
MTM identified five key ways in which developers derive value from Google Play Billing: simplicity, trust, a seamless UX, developer control and comprehensiveness. Findings were turned into a Medium post and accompanying PDF, showcasing best practices and optimization strategies to empower developers to better utilise Google Play Billing features to be more successful on Android.
