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The Summer Olympic Games has run every 4 years since it began in 1896, except for being cancelled once during World War I (1916) and twice during World War II (1940, 1944). Due to the pandemic, Tokyo 2020 will be the first time spectators will be barred from most events at an Olympic Games. But…
The pandemic enforced change on all of us, not least those of us who work in qualitative research. The shift from in-person to ‘digital’ interactions was swift and remarkably effective; facilitated by incredible technology. But with the recent announcements of relaxations of social restrictions, we ask ourselves; what will the qualitative practice look like now…
Back in May we heard the news that Warner Media and Discovery, Inc. would be merging to form ‘Warner Bros. Discovery’, headed up by Discovery CEO David Zaslav. Warner Media has already built up an impressive repertoire of brands over the years, including Turner Broadcasting, HBO, Cinemax and Warner Bros, and this most recent…
To mark World Environment Day on 5th June, the Market Research Society has launched the Net Zero Pledge – a manifesto for sustainability for the research sector. The Pledge commits to four key principles, including becoming carbon neutral by 2026. You can find more information about the Pledge here, including the founding members, of which we’re…
It’s back! After a one year hiatus E3, the world’s biggest gaming show, stormed in with its first online event. The event has had it’s troubles in recent years, including a lacklustre event in 2019 which was simply light on substance and compounded by Sony skipping the show in favour of their own event earlier…
While the pandemic led to a 76% upsurge in Internet usage, it also prompted a marked increase in consumer passion for the environment with 76% of Brits willing to take personal action to combat environmental and sustainability issues in 2021. The enormous impact of our ever increasing, often intangible digital activity on our physical planet…
For many organisations, the coming months mark uncharted territory. As plans continue afoot to revive the economy, company leaders have been poring over the implementation of hybrid working strategies. Twitter embraced the ‘wfh’ lifestyle, telling staff that they could stick to their home offices ‘forever’ should they wish, Google has told its employees that they…
Saturday 22nd May was an important date for us Brits. For those of us in England, not only did it represent the first weekend in a long while we could go out for dinner in the warmth and comfort of a restaurant, but it was also the long awaited day of the 65th Grand final…
With the UK cautiously unlocking, now is a good moment to share a piece of research our strategy team completed with VIOOH exploring programmatic out of home advertising. We surveyed 600 senior agency and advertising executives across the UK, US and Germany, and 100 senior industry executives in Hong Kong to understand perceptions of programmatic…
The news of the European Super League shook the world of sport during its short-lived existence. It triggered an avalanche of opinion, from sports personalities to world leaders, and took fans on an emotional rollercoaster. What a 48 hours, hey? As the dust settles, MTM Sport takes stock and tries to unpack what last week’s…