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Over the next few weeks, the UK online advertising industry will be waiting anxiously for the ICO’s update around its views on adtech compliance with GDPR, which they have promised to publish on Dec 20th. There will be much speculation about what will happen to real-time bidding and 3rd party cookies moving forwards. Given the…
On Monday 12th November, MTM held one of our regular forums focussing on trends across the media landscape. The topic this time was the growth of digital audio advertising, and particularly the opportunities and challenges facing advertisers. The digital audio market is growing rapidly – on average at about 20% CAGR – driven by new…
Digital audio has emerged as a key battle ground in media, as incumbents compete head to head with internet businesses and streaming services – for audiences, advertiser investment, and subscription revenues. Streaming services proliferate across connected devices and platforms and radio apps, on-demand services and smart speakers are growing in popularity. Although radio has largely…
Over the last few months, MTM has been working with the IAB UK (Internet Advertising Bureau), taking an in-depth look at the UK’s leading Direct to Consumer (DTC) brands to understand their impact on the changing economy (for example, Freddie’s Flowers and Hello Fresh). Our study, ‘Born Online’, was released in September and is available…
This weekend (Saturday 9th November), YouTube stars KSI and Logan Paul go head-to-head in a rematch of their drawn August 2018 boxing fight, which left unsettled scores between the pair. The initial clash was heavily criticised in the build-up by much of the amateur and professional boxing community as an orchestrated publicity circus by two…
In August, we invited our friends and clients to one of our Breakfast Seminars at MTM. This one explored what consumers expect their voice controlled devices to do for them, compared with the realities of how this technology is actually being used. The session showed the ways in which voice search is being promoted, and…
The BFI film festival may have come to an end, but there is one film that still has everyone talking: a gritty character study about the events that lead Arthur Fleck to become the comic book villain, the Joker. Directed by Todd Phillips (The Hangover), Joker has already picked up a prestigious Golden Lion award…
Streaming to see sports media rights revenues hit US$85bn by 2024 The global value of sports rights is currently estimated to be around US$48.6bn. The Rethink TV report – The Sports Rights Forecast to 2024 – predicts an increase of 75% over the next 5 years due to audiences continuing to move towards direct to…
At IBC last month, MTM presented the global findings from the fourth edition of the Pay-TV Innovation Forum. Launched by MTM and NAGRA in 2016, the global research programme explores the biggest challenges facing pay-TV operators and content owners in all regions, based on surveys, interviews and seminars. Here are a few of our favourite…
Here at MTM Sport, we have barely had time to calm down from the ICC World Cup final before the men’s Ashes series started yesterday. In case you have been hiding under a rock for the last few weeks, the final provided one of the most dramatic endings to a global tournament of any sport,…
Solving European Broadcasters’ Pain Points with Softserve MTM and SoftServe recently published a white paper that explores broadcasters’ core challenges in the European market, and considers how innovative technologies can help them thrive. This mailer provides a taster of the core findings from the white paper. The European TV Market is growing, but broadcasters must…
Former Sky Strategy Director, Chief Operating Officer and News UK CEO will work with MTM’s strategy practice, advising leading pay-TV, media and sports industry clients MTM, an award-winning research and strategy consultancy, has announced the appointment of former Sky Strategy Director, COO and News UK CEO Mike Darcey as Senior Strategy Advisor. Mike will work…