Find out more about our services
With the UK cautiously unlocking, now is a good moment to share a piece of research our strategy team completed with VIOOH exploring programmatic out of home advertising. We surveyed 600 senior agency and advertising executives across the UK, US and Germany, and 100 senior industry executives in Hong Kong to understand perceptions of programmatic…
The news of the European Super League shook the world of sport during its short-lived existence. It triggered an avalanche of opinion, from sports personalities to world leaders, and took fans on an emotional rollercoaster. What a 48 hours, hey? As the dust settles, MTM Sport takes stock and tries to unpack what last week’s…
In 2021, communication and connectivity is unbound; happily, long-gone are the days of dial-up modems and waiting for your turn on the landline phone. Technological innovation means that being ‘connected’ is now a commodity rather than a luxury. The pandemic has intensified the role and importance of being online; internet usage has increased in the…
Consumer qual is central to the holistic solutions we provide at MTM, yet Covid restrictions have greatly diminished the role of traditional face-to-face approaches. As a result, we’ve augmented our suite of online alternatives to ensure that we continue to deliver truly nuanced insights and actionable understanding. This article traces our journey from the role…
Over the last year, TikTok has established itself as *the* popular getaway, drawing in the housebound who have needed a digital escape from reality. The video-sharing social networking app allows ‘creators’ to produce 15 – 60 second videos and publish it to the platform. It’s widely recognised for its ‘For You’ page, where viewers’ likes…
It is one year since the pandemic began. One year since we were able to sit around a table with our friends and family. One year since we can hug anyone we like. It is the lack of interaction that is perhaps the hardest. Human beings are social creatures; we congregate together to build communities,…
At the end of January this year, when we were deep into lockdown, MTM’s Cultural Insights team brought some much-needed positivity with a fascinating webinar: The Bright Side of Technology. It involved a panel of fascinating experts, including Kemi Alemoru the culture editor of Gal-Dem, Dr Zaheer Hussain who specialises in gaming psychology, Lauren Roxborough…
Here at MTM, we love international qual research, for so many reasons: we get to immerse ourselves in cultures and see first hand how behavioural shifts are manifesting in different parts of the world; we get to explore how ideas can have a very nuanced impact in different countries based off local cultural context, unique…
Safer Internet Day (SID) celebrated its 18th edition on Tuesday 9th February, with the theme once again: “Together for a better internet”. The day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people. Starting as an initiative from the…
