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Coffee, croissants and the capabilities of cloud At a specially-convened breakfast seminar in May, MTM gathered leading buyers and sellers of cloud technology solutions from across the broadcast industry to discuss the opportunities and challenges of migrating media workflows to the cloud. Since 2014, the cloud industry has grown by an average of 45% per…
Game of Thrones ended last week and after 8 seasons, 73 episodes, 4,354 minutes and 5,863 deaths, it produced a lot of data. This week at MTM, we pull apart the numbers underpinning the largest TV show in all the kingdoms. Let Down Despite the gory conclusions, on aggregate fans were disappointed by the final…
A new report commissioned by BAFTA, and based on an analysis of a year’s worth of TV programmes in the UK, found that among non-news content, references to climate change were fewer than those for “cake”, “beer” or, predictably, “Brexit”. Important though those things all undoubtedly are, it seems odd that a topic as significant…
The disruptive impact of OTT video services such as Netflix and YouTube remains a hugely topical issue for many media executives. But in the meantime, as the TV industry works out how to respond, Silicon Valley’s largest players have been busy expanding their presence in another media sector, one that is hugely popular with the…
In a society dominated by depressing headlines and negative sentiments about everything and everyone, it’s become increasingly difficult to find moments of optimism. The recent upsurge in the popularity of true crime documentaries may seem like further contributions to a gloomy, bleak picture of society today. However, the reality seems to be much more positive…
Priorities for the European TV Industry New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%) surveyed at a pan-European workshop, if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next…
The future of free-to-air television (FTA) in the UK was the subject of MTM’s latest Forum event in London last week. Free-to-air television has been the cornerstone of British viewing and the Public Service Broadcasters’ (PSBs) – FTA channels still account for the significant majority of UK TV viewing across multiple genres. The expansion of…
Housebuilding. It takes a lot of effort, but the process is simple enough. Buy land; build house; sell to new homeowner. “Location, location, location” is how you decide where to build and how to buy. But with many houses to choose from, it’s what’s inside when you view the property that makes or breaks the…
In the media and entertainment sector, cloud technology is everywhere. Broadcasters, OTT streaming services, and pay-TV providers use cloud to streamline video workflows and processes, and for content storage. Amazon Web Services, the market leader in cloud technology, accounts for over 40% of Amazon’s total profits. However, large US-based Subscription Video-On-Demand (SVOD) services, like Amazon…
February 14th typically gives advertisers the opportunity to appeal to consumers’ romantic side, marketing products and services through the themes of love, romance and togetherness. Digital banking company Revolut, however, ruffled a few feathers when it released a series of poster adverts using customers’ data to comment on their spending habits. One particular poster featuring…