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Consumer qual is central to the holistic solutions we provide at MTM, yet Covid restrictions have greatly diminished the role of traditional face-to-face approaches. As a result, we’ve augmented our suite of online alternatives to ensure that we continue to deliver truly nuanced insights and actionable understanding. This article traces our journey from the role…
Over the last year, TikTok has established itself as *the* popular getaway, drawing in the housebound who have needed a digital escape from reality. The video-sharing social networking app allows ‘creators’ to produce 15 – 60 second videos and publish it to the platform. It’s widely recognised for its ‘For You’ page, where viewers’ likes…
It is one year since the pandemic began. One year since we were able to sit around a table with our friends and family. One year since we can hug anyone we like. It is the lack of interaction that is perhaps the hardest. Human beings are social creatures; we congregate together to build communities,…
At the end of January this year, when we were deep into lockdown, MTM’s Cultural Insights team brought some much-needed positivity with a fascinating webinar: The Bright Side of Technology. It involved a panel of fascinating experts, including Kemi Alemoru the culture editor of Gal-Dem, Dr Zaheer Hussain who specialises in gaming psychology, Lauren Roxborough…
Here at MTM, we love international qual research, for so many reasons: we get to immerse ourselves in cultures and see first hand how behavioural shifts are manifesting in different parts of the world; we get to explore how ideas can have a very nuanced impact in different countries based off local cultural context, unique…
Safer Internet Day (SID) celebrated its 18th edition on Tuesday 9th February, with the theme once again: “Together for a better internet”. The day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people. Starting as an initiative from the…
2020 has been a significant year for the UK’s BVOD industry. It’s been a year in which the public service broadcasters (PSB) have faced the challenge of coronavirus, impacting both audience behaviour and content pipelines, as well as a year that has brought increased scrutiny over PSB standing in an increasingly digital, and global, media…
In this piece, we explore the ways in which the pandemic has impacted on TV schedules and VOD releases, look into how broadcasters and streaming services have adapted, and lastly, share thoughts on what this could mean for 2021. How has the pandemic impacted TV schedules and VOD releases? Peaky Blinders, Call the Midwife, Love…
“Is it really that time of year again?” It may be hard to believe, but another Black Friday looms, albeit markedly different to those of years gone by. Despite the radically unconventional retail landscape, Brits still plan to spend £6 billion at the Black Friday and Cyber Monday sales this year. An area that we…