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December saw Amazon Prime Video’s first venture into the Premier League. Having acquired 20 live games over three seasons from 2019-2022, and consequently showing two matchdays over December 2019, Amazon disrupted the natural order of football in the UK. Amazon’s recent history in the sports market had shown that this was high-stakes. Their 2018 US Open…
As we settle into January 2020 and continue to battle our ‘Dry January’, ‘Veganuary’ or ‘Janu-hairy’*, this is the last week we can cling on to the festivities and reflect on what Christmas TV kept us company in between naps, food, drinks and those dreaded family ‘debates’. *Yes, that’s a Gavin and Stacey Christmas Special…
It’s been a busy 2019, and if you’re anything like us, an even busier December! Before we all head off to gorge on mince pies and the like, we’d like to share just some our highlights from 2019, in a (not-cheesy-at-all) 12 days of Christmas format. Enjoy! 12 – Ok so we’re immediately bending the…
Over the next few weeks, the UK online advertising industry will be waiting anxiously for the ICO’s update around its views on adtech compliance with GDPR, which they have promised to publish on Dec 20th. There will be much speculation about what will happen to real-time bidding and 3rd party cookies moving forwards. Given the…
On Monday 12th November, MTM held one of our regular forums focussing on trends across the media landscape. The topic this time was the growth of digital audio advertising, and particularly the opportunities and challenges facing advertisers. The digital audio market is growing rapidly – on average at about 20% CAGR – driven by new…
Digital audio has emerged as a key battle ground in media, as incumbents compete head to head with internet businesses and streaming services – for audiences, advertiser investment, and subscription revenues. Streaming services proliferate across connected devices and platforms and radio apps, on-demand services and smart speakers are growing in popularity. Although radio has largely…
Over the last few months, MTM has been working with the IAB UK (Internet Advertising Bureau), taking an in-depth look at the UK’s leading Direct to Consumer (DTC) brands to understand their impact on the changing economy (for example, Freddie’s Flowers and Hello Fresh). Our study, ‘Born Online’, was released in September and is available…
This weekend (Saturday 9th November), YouTube stars KSI and Logan Paul go head-to-head in a rematch of their drawn August 2018 boxing fight, which left unsettled scores between the pair. The initial clash was heavily criticised in the build-up by much of the amateur and professional boxing community as an orchestrated publicity circus by two…
In August, we invited our friends and clients to one of our Breakfast Seminars at MTM. This one explored what consumers expect their voice controlled devices to do for them, compared with the realities of how this technology is actually being used. The session showed the ways in which voice search is being promoted, and…
The BFI film festival may have come to an end, but there is one film that still has everyone talking: a gritty character study about the events that lead Arthur Fleck to become the comic book villain, the Joker. Directed by Todd Phillips (The Hangover), Joker has already picked up a prestigious Golden Lion award…
Streaming to see sports media rights revenues hit US$85bn by 2024 The global value of sports rights is currently estimated to be around US$48.6bn. The Rethink TV report – The Sports Rights Forecast to 2024 – predicts an increase of 75% over the next 5 years due to audiences continuing to move towards direct to…
At IBC last month, MTM presented the global findings from the fourth edition of the Pay-TV Innovation Forum. Launched by MTM and NAGRA in 2016, the global research programme explores the biggest challenges facing pay-TV operators and content owners in all regions, based on surveys, interviews and seminars. Here are a few of our favourite…