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July might have signaled the dawning of a new era of global sport, with a deal that may have gone under the radar of many (and even within sport and entertainment industries). Italian football giants AC Milan, and sports and entertainment agency Roc Nation, agreed to what was dubbed a “unique, industry-first partnership”. Roc Nation…
Digital advertising has been ubiquitous among large companies for a long time now, with in-house teams or agencies spending big on targeted campaigns to drive sales and, increasingly, build their brand. This is not necessarily the case for smaller businesses however. In our recent work with the IAB UK, we have been looking at if,…
In our increasingly digital world, linear TV and news viewership has been falling for some time. This trend is particularly steep among 16-34 year olds; in fact many millennials (c.25-34) feel streaming services are better value than pay-TV, and would even ditch their pay-TV service altogether to ‘build their own bundle’ with a combination of…
‘Project Restart’: 100 days of hurt … we’ve filled our time watching marble racing, virtual Connect 4 and the back-catalogue of highlights put on by the sports broadcasters with air-time to fill. So when the Premier League announced the restart on 17th June, the football world collectively rejoiced. Except the ‘null and voiders’ of course….
After a quieter week online to reflect on unfolding events, our next mailer looks at the fascinating world of audio. Like everything else, the audio world has been impacted by COVID-19. Indeed, the soundtrack of our lives has evolved to include everything from neighbourly rows, to NHS claps, through to Zoom singalongs. As such, we…
Do you know your ‘Flop’ from your ‘Fold’? Your ‘River’ from your ‘Rainbow’? During this lockdown, thousands more people are picking up the poker lingo as they try to make the most of the hand they’ve been dealt. Online poker is experiencing a resurgence in a way not seen since the original ‘online poker boom’…
With so many of us locked down, it is no surprise that 24% of Britons say they feel more lonely than usual. Unable to leave our homes, trapped in the confinement of our living rooms, bedrooms and – now – parks, the country is turning to technology to keep safe, socially connected, and entertained. Platforms…
One of the most positive stories coming out of this global pandemic has been the UK’s embrace of fitness. We can’t seem to get enough of it: we’ve got street gym sessions across the country, a 100 year-old doing laps of his garden and inspiring a nation, viral 5k challenges making millions for the NHS,…
These are difficult times for the cinema industry. Box-office revenues have plummeted dramatically, and many studios have halted their productions and postponed film releases until later this year. Sadly, experts predict the film industry will face losses of up to $15bn this year. As with so many other sectors, the industry is having to adapt…
With the UK in lockdown, many are looking to in-home entertainment to help them pass the time. Data from the latest wave of our syndicated research tracker ScreenThink, collected in Winter 2019, alongside industry data, suggest some interesting changes in TV viewing behaviour that may continue beyond the outbreak. A look at the TV landscape…
As the uncertainty heightens around the COVID-19 pandemic, MTM continues to update on the lasting impact it will have on society, entertainment, and business. We have published on how creativity, sports, education, and gaming have shifted during the pandemic, as well as providing weekly isolation tips for stay-at-home living. This week, we look at businesses…
As we become accustomed to remaining indoors and increasingly living in a virtual world, we’re also finding better, and more interesting things to do with our time at home. The team at MTM thought we’d share some of the virtual activities we’ll be tuning into to every week to keep ourselves occupied when we’re not…