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A decade of progression Exposure and investment – historically, the two most prominent issues that women’s sport has faced in it’s challenge to be viewed on parity with men’s sport. These two factors are intrinsically linked when it comes to the commercialisation of a sport, snowballing into investment, funding and a wider audience. After a decade of progress for…
Last week marked the latest edition of the prestigious Edinburgh TV Festival, one of the leading UK media events for discussing the major issues facing the industry. This year’s keynote address, the MacTaggart lecture, was conducted by acclaimed screenwriter, Jack Thorne, who spoke to what he described as the ‘forgotten diversity’ within TV – disability….
It’s official. Ofcom’s latest annual study of the UK’s media habits confirms what we all suspected: last year’s COVID-19 restrictions resulted in an acceleration in viewing habits for TV and online streaming. The question is of course, how much of this is set to stay? Whilst here at MTM we recommend a read of the…
The summer of sport has officially ended! And despite the disappointment of losing the final of the Euros, it’s been a hugely successful one. England’s first major final for 55 years followed by Team GB matching their medal total from London 2012 and Tokyo 2020 becoming the second most successful foreign Olympics ever. Before the…
The Summer Olympic Games has run every 4 years since it began in 1896, except for being cancelled once during World War I (1916) and twice during World War II (1940, 1944). Due to the pandemic, Tokyo 2020 will be the first time spectators will be barred from most events at an Olympic Games. But…
The pandemic enforced change on all of us, not least those of us who work in qualitative research. The shift from in-person to ‘digital’ interactions was swift and remarkably effective; facilitated by incredible technology. But with the recent announcements of relaxations of social restrictions, we ask ourselves; what will the qualitative practice look like now…
Back in May we heard the news that Warner Media and Discovery, Inc. would be merging to form ‘Warner Bros. Discovery’, headed up by Discovery CEO David Zaslav. Warner Media has already built up an impressive repertoire of brands over the years, including Turner Broadcasting, HBO, Cinemax and Warner Bros, and this most recent…
To mark World Environment Day on 5th June, the Market Research Society has launched the Net Zero Pledge – a manifesto for sustainability for the research sector. The Pledge commits to four key principles, including becoming carbon neutral by 2026. You can find more information about the Pledge here, including the founding members, of which we’re…
It’s back! After a one year hiatus E3, the world’s biggest gaming show, stormed in with its first online event. The event has had it’s troubles in recent years, including a lacklustre event in 2019 which was simply light on substance and compounded by Sony skipping the show in favour of their own event earlier…
While the pandemic led to a 76% upsurge in Internet usage, it also prompted a marked increase in consumer passion for the environment with 76% of Brits willing to take personal action to combat environmental and sustainability issues in 2021. The enormous impact of our ever increasing, often intangible digital activity on our physical planet…