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Here at MTM Sport, we have barely had time to calm down from the ICC World Cup final before the men’s Ashes series started yesterday. In case you have been hiding under a rock for the last few weeks, the final provided one of the most dramatic endings to a global tournament of any sport,…
Solving European Broadcasters’ Pain Points with Softserve MTM and SoftServe recently published a white paper that explores broadcasters’ core challenges in the European market, and considers how innovative technologies can help them thrive. This mailer provides a taster of the core findings from the white paper. The European TV Market is growing, but broadcasters must…
Former Sky Strategy Director, Chief Operating Officer and News UK CEO will work with MTM’s strategy practice, advising leading pay-TV, media and sports industry clients MTM, an award-winning research and strategy consultancy, has announced the appointment of former Sky Strategy Director, COO and News UK CEO Mike Darcey as Senior Strategy Advisor. Mike will work…
Whilst most famous for its glossy US dramas, in the last four years Netflix has made several high profile (and expensive!) commitments to developing more internationally varied content. The streaming service’s push to expand into new markets is paying off: of the 9.6 million subscribers Netflix added in 2019 Q1, 7.9 million were from outside…
Coffee, croissants and the capabilities of cloud At a specially-convened breakfast seminar in May, MTM gathered leading buyers and sellers of cloud technology solutions from across the broadcast industry to discuss the opportunities and challenges of migrating media workflows to the cloud. Since 2014, the cloud industry has grown by an average of 45% per…
Game of Thrones ended last week and after 8 seasons, 73 episodes, 4,354 minutes and 5,863 deaths, it produced a lot of data. This week at MTM, we pull apart the numbers underpinning the largest TV show in all the kingdoms. Let Down Despite the gory conclusions, on aggregate fans were disappointed by the final…
A new report commissioned by BAFTA, and based on an analysis of a year’s worth of TV programmes in the UK, found that among non-news content, references to climate change were fewer than those for “cake”, “beer” or, predictably, “Brexit”. Important though those things all undoubtedly are, it seems odd that a topic as significant…
The disruptive impact of OTT video services such as Netflix and YouTube remains a hugely topical issue for many media executives. But in the meantime, as the TV industry works out how to respond, Silicon Valley’s largest players have been busy expanding their presence in another media sector, one that is hugely popular with the…
In a society dominated by depressing headlines and negative sentiments about everything and everyone, it’s become increasingly difficult to find moments of optimism. The recent upsurge in the popularity of true crime documentaries may seem like further contributions to a gloomy, bleak picture of society today. However, the reality seems to be much more positive…
Priorities for the European TV Industry New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%) surveyed at a pan-European workshop, if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next…