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While the pandemic led to a 76% upsurge in Internet usage, it also prompted a marked increase in consumer passion for the environment with 76% of Brits willing to take personal action to combat environmental and sustainability issues in 2021. The enormous impact of our ever increasing, often intangible digital activity on our physical planet…
For many organisations, the coming months mark uncharted territory. As plans continue afoot to revive the economy, company leaders have been poring over the implementation of hybrid working strategies. Twitter embraced the ‘wfh’ lifestyle, telling staff that they could stick to their home offices ‘forever’ should they wish, Google has told its employees that they…
Saturday 22nd May was an important date for us Brits. For those of us in England, not only did it represent the first weekend in a long while we could go out for dinner in the warmth and comfort of a restaurant, but it was also the long awaited day of the 65th Grand final…
With the UK cautiously unlocking, now is a good moment to share a piece of research our strategy team completed with VIOOH exploring programmatic out of home advertising. We surveyed 600 senior agency and advertising executives across the UK, US and Germany, and 100 senior industry executives in Hong Kong to understand perceptions of programmatic…
The news of the European Super League shook the world of sport during its short-lived existence. It triggered an avalanche of opinion, from sports personalities to world leaders, and took fans on an emotional rollercoaster. What a 48 hours, hey? As the dust settles, MTM Sport takes stock and tries to unpack what last week’s…
In 2021, communication and connectivity is unbound; happily, long-gone are the days of dial-up modems and waiting for your turn on the landline phone. Technological innovation means that being ‘connected’ is now a commodity rather than a luxury. The pandemic has intensified the role and importance of being online; internet usage has increased in the…
Consumer qual is central to the holistic solutions we provide at MTM, yet Covid restrictions have greatly diminished the role of traditional face-to-face approaches. As a result, we’ve augmented our suite of online alternatives to ensure that we continue to deliver truly nuanced insights and actionable understanding. This article traces our journey from the role…
Over the last year, TikTok has established itself as *the* popular getaway, drawing in the housebound who have needed a digital escape from reality. The video-sharing social networking app allows ‘creators’ to produce 15 – 60 second videos and publish it to the platform. It’s widely recognised for its ‘For You’ page, where viewers’ likes…
It is one year since the pandemic began. One year since we were able to sit around a table with our friends and family. One year since we can hug anyone we like. It is the lack of interaction that is perhaps the hardest. Human beings are social creatures; we congregate together to build communities,…
At the end of January this year, when we were deep into lockdown, MTM’s Cultural Insights team brought some much-needed positivity with a fascinating webinar: The Bright Side of Technology. It involved a panel of fascinating experts, including Kemi Alemoru the culture editor of Gal-Dem, Dr Zaheer Hussain who specialises in gaming psychology, Lauren Roxborough…