Find out more about our services
MTM Sport recently set their sights on Vienna for the European Club Association’s (ECA) 27th General Assembly, to deliver the Future of Fandom research report. The biannual event brings together all of the supreme body’s member clubs to discuss developments and ambitions in European club football. The General Assembly was centred on a landmark plenary…
Joni Mitchell’s lyrics (or Janet Jackson if you prefer) neatly encapsulate the findings from our deprivation study for the BBC, which demonstrate that many households underestimate the value they get from the national broadcaster. Can you imagine a life without the BBC? It’s a tricky question to answer. For many of us in the UK…
Free drinks, free goody bags and free NFTs… that was reason enough to get some at MTM excited about attending ICE London, one of the largest annual gaming conferences in the UK. Taking place at the ExCeL centre, you are immediately hit by a sensory overload as you walk through the first of two huge…
“There’s no hiding from the algorithm!” That’s what we learnt running countless ‘App Immersions’ over the last couple of Covid years. App Immersions, by the way, are what we call remote depth interviews but where we can fully view what is happening on the mobile screen as we moderate. A guided app tour if you…
The metaverse has been dominating the news for the last 5 months, since the moment that Facebook announced they were rebranding themselves to Meta, a name that cements their commitment to the metaverse. ‘I hope we are seen as a metaverse company said on October 28, 2021; there’s been numerous speculations as to what the…
Last year, we were approached by UKTV with this fascinating, and increasingly pertinent question: how many SVOD services will UK consumers stack in the future? We were excited to present our findings at the MRG Conference in December – the happy return of the in-person conference, in beautiful Edinburgh. Now, we’ve created a Pod to…
The appetite for deep dives into the world of sport has seen a major spike in recent years and doesn’t show any sign of slowing down. Amazon Prime Video has securely positioned itself as a leader in this space with titles such as Rooney, which profiles the global icon, and the All or Nothing series…
It was hard to miss the media news last week that ITV announced a new service coming to our screens later this year: ITVX. In today’s mailer, we wanted to set out what we know so far about this significant development to the UK VOD market – and some potential implications. Happy reading! So what…
MTM has recently supported Sky every step of the way in the development of the next generation of its flagship product offer. Over the course of 2 years, we have partnered closely with Sky to provide an always-on stream of consumer insights to inform the evolution of its IP-delivery and TV hardware products – from…
Here’s MTM Sport’s rundown of a few of the things you may have missed, and what to expect from the future of the NFL Summary of the results The 2022 Super Bowl was another down-to-the-wire game in a playoff season filled with tense and thrilling encounters. It was a game of high stakes for the…
What happened? In January, Microsoft announced it would be acquiring Activision Blizzard, one of the biggest gaming companies in the world, for $68.7 billion. This beats the record for the largest gaming acquisition ever, achieved only the previous week by Take-Two Interactive’s $12.7 billion deal of Zynga (Farmville, Words with Friends). This follows a trend…
BBC Three will be returning to linear television on Tuesday 1st February, after a 6-year digital–only stint on iPlayer. The broadcasting giant hopes the relaunch will attract more younger viewers, as it did when it last aired on television; planning to appeal to 16- to 34-year-olds, with content across an array of genres airing from…
The meteoric rise of NFTs NFT was Collins Dictionary’s word of 2021. Unsure about what an NFT is? Hopefully this helps! NFT (non-fungible token) means that it’s unique and can’t be replaced with something else. The buzz around NFTs gathered pace throughout the year and, by the end, you would have thought that everyone had…