Find out more about our services
As we eagerly await the start of the 2022 FIFA men’s World Cup on Sunday, with host nation Qatar facing Ecuador at the Al-Bayt Stadium in Al-Khor, MTM take a sideways look at the tournament, examining some of the key marketing and fandom stories emerging during the build-up. Marketing in the face of controversy The…
Monday 7th November marked MTM’s long anticipated Let’s Change the Game event, hosted at Google’s London HQ where we showcased MTM’s research to shine a light on DEI in videogames. Some of the most exciting talent in the industry came together for a panel to talk about their experiences and how the video games industry…
Last week marked Netflix’s official launch of their ad-supported tier. The platform joins other Subscription & Advertising Based VOD (SAVOD) platforms such as Discovery+ and NOW in the UK who offer tiered propositions, which includes a cheaper ad-inclusive tier. Disney+ also announced they will be replacing their basic package with an ad-supported tier, meaning existing…
The rapid changes happening in the advertising and marketing industry, are forcing advertisers to act. The regulatory reforms aiming to protect consumer privacy, the deprecation of third-party cookies and mobile identifiers, as well as the increased societal expectations around consumer privacy, mean that advertisers need to offer a clearer value exchange for consumers, if they…
On 13th October, Mediatel hosted its annual Future of Gaming event. It featured many interesting discussions overlapping with MTM’s own upcoming event, Let’s Change the Game: diversity and representation in video games. At MTM we’re fully invested in the promotion of video games as an artform. It is frankly the most immersive and innovative entertainment…
When cinemas slowly started reopening after the pandemic, some of the first things that screened were a Harry Potter marathon and an extended cut of The Lord of the Rings: The Fellowship of the Ring. Of course, new movies were few and far between but there was a key trend surfacing, one that often emerges…
Yesterday, the 66th BFI London Film Festival came to end, closing with a screening of Glass Onion: A Knives Out Mystery. Running from the 5th to the 16th of October, in cinemas around the UK and online, the festival includes: a programme of 164 films from around the world, press, industry and public screenings of…
As part of the launch festival for the MRS Social Inclusion Group, MTM’s Emma Eaton recently viewed a panel discussion about the cost of living crisis and where market research can help uncover how people are feeling. Here are the key takeouts… The convergence of soaring inflation and energy prices, low wage growth, and global…
On 28th-29th September, Martin and Tom took part in iGaming NEXT in sunny Malta. The Mediterranean Conference Centre in Valletta provided a stunning backdrop to one of the most exciting shows in the iGaming calendar, as well as a perfect location for rooftop drinks! After years of virtual conferences, it was a reminder of how…
10 years ago it would have been unimaginable to have an environmentally friendly motor race but Formula E has proved it is more than possible. What is it? Formula E is the world’s first and only, all-electric, single-seater, international racing championship. It officially started in 2014, and in 2019 Formula E was granted an official…