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MTM Sport’s Archie Booth & Owen Robson attended (in-person!) the MRS Sports & Gaming Research 2022 Conference recently and have picked out 6 key themes that emerged from different talks on the day. To keep it fair we’ve picked 3 from sports and 3 from gaming! 1) Sporting bodies looking to reach new audiences The organisations…
A storm trooper, a Pokémon trainer, and a gang of anime characters walk into a San-Diego convention centre. It may sound like the start of a joke, but the global impact of Comic-Con is no laughing matter. Last month saw the return of San Diego Comic-Con. The convention that began with just 100 guests, is…
What is Screen Tourism? Be it a film or a TV show, we observed a rise in television watching throughout the pandemic as people found different ways to deal with their reality. Seen as a way to immerse yourself in the world of TV shows and movies, screen tourism (a.k.a Film Tourism) has emerged as…
In April, OpenAI announced DALL-E 2, an AI text-to-image model that is based on GPT-3, and the results are seriously impressive. First, a bit of background. GPT-3, introduced by OpenAI in 2020 is a 175 billion parameter language model that was trained on a huge internet dataset (think Wikipedia, web pages, social media, etc.). The…
Reuters Institute for the Study of Journalism (RISJ) has published its annual Digital News Report incorporating global digital trend data from 46 countries. We reviewed the report and came up with 5 takeaways we found most interesting. Declining Trust Globally, those avoiding the news has almost doubled since 2017 to 46%. Polarising global events have…
One of the biggest football tournaments of the year is starting today (Wednesday 6th July) at 8pm, the Women’s Euro 2022 – with England taking on Austria. The tournament follows hot on the heels of record breaking attendances for women’s football across Europe, including Barcelona setting a new world record attendance figure of 91,648 for…
If you have walked down Oxford Street this June, you will notice a change to the logos and shop fronts. It’s Pride! A celebration of personality, individuality, and togetherness; and brands have joined in the fun. Marketing has become a big part of life, how we experience the world, and express ourselves. So, it’s great…
One of our wonderful Research Directors, Emma Eaton attended the Connect TV World Summit in London a few weeks ago; a key theme was “The Great Recalibration of Television”. The speakers and panels spoke about the opportunities and challenges for TV, streaming and broadcast in a world where…. Studio groups are now their own distributors…
The consumer perspective The rise in the cost of living is causing consumers to find ways to cut back unnecessary costs in every aspect of their lives. Despite streaming services being almost a ubiquitous essential for households, consumers appear to be re-evaluating just how much they’re spending each month on these services. In the UK,…
Earlier this month Google hosted Google I/O 2022, its annual developer conference, where it announces major software, hardware, and platform updates across its entire product portfolio. At the opening keynote on Day One, held in Mountain View California (and live streamed globally), Sundar Pichai, Google’s CEO, took to the stage to announce a series of…
MTM Sport recently set their sights on Vienna for the European Club Association’s (ECA) 27th General Assembly, to deliver the Future of Fandom research report. The biannual event brings together all of the supreme body’s member clubs to discuss developments and ambitions in European club football. The General Assembly was centred on a landmark plenary…