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The meteoric rise of NFTs NFT was Collins Dictionary’s word of 2021. Unsure about what an NFT is? Hopefully this helps! NFT (non-fungible token) means that it’s unique and can’t be replaced with something else. The buzz around NFTs gathered pace throughout the year and, by the end, you would have thought that everyone had…
Over the past couple of weeks, MTM’s Cultural Insights team have been putting together their 12 Trends of Christmas, covering areas as varied as social media, gaming, wellness and content. We’ve now collated all of the trends into one handy, accessible report. If you’d like to know more about our Cultural Insights offer, please get in…
The recent COP26 discussions signal a renewed push towards more sustainable business practices as global leaders and campaigners fight to keep the planet habitable. In light of this event, here are some sustainability initiatives that the largest tech & media companies have been adopting to help the collective effort. 1). Google Google banned all ads…
The audiobook and podcasting markets are growing far faster than the overall media and entertainment market, with the US predicted to grow at a 20-25% rate for the next few years. At the forefront of this rise in popularity has been Audible, the leading provider of audio storytelling. Their latest developments see the platform diversifying…
With Black History Month well under way, many broadcasters and streaming giants have been dedicating more space to showcase black talent and culture. We decided to take a closer look and thought we’d showcase some of our favourite content that celebrates black voices and figures. Happy watching! FILMS The Harder They Fall Available in limited…
What is SkyShowtime? In August this year, Sky announced it would be partnering with ViacomCBS to launch a new subscription video on demand (SVOD) service, Sky Showtime, in 20+ European markets including Spain, Portugal and the Nordics. Launching in 2022, the service will include over 10,000 hours of content, spanning a range of genres, including…
Netflix launched their very first global fan event on the weekend, Tudum, with some seriously exciting announcements. Dubbed an SVOD, 3-hour long live streamed, ‘virtual comic-con’, Netflix announced over 70 new series and 28 movies awaiting our TV screens in 2021-2022. There was literally something for everyone! For lovers of popular Netflix series there was…
For MTM’s latest pod, Marina Graham and Alex Gibson from the Cultural Insights team discuss the latest trends emerging from the world of news. Marina and Alex identify three key developments that will shape content in this area: The rise of the newsfluencer Age of expertise News content with purpose If the conversation piques your interest…
On September 20th Apple released the latest version of its iOS operating system, iOS 15, and with it a range of new features. The developments demonstrate three growing areas of focus for Apple and address three bourgeoning consumer issues: 1.Privacy At the core of IOS 15 are a series of updates which seek to protect…
London Tech Week (LTW) came to our city this week with a hybrid offer: allowing people across industries to tune-in online or book their physical spot at any of the dozens of headline and fringe events. In this sense, the festival itself this year is emblematic of the digital transformation that the pandemic has triggered,…