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From question
to conviction

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Helping our clients answer their hardest questions.

Explore our case studies to see how we help organisations understand where markets are heading, who they’re serving and what to do next. From audience and cultural insights to commercial strategy and data science, our work turns complex evidence into clear direction and confident decisions.

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Google EU Developers

EU developer attitudes towards app stores

MTM surveyed 702 EU app developers for Google, finding strong trust in Google Play's safety and billing tools alongside concerns about alternatives.

MTM surveyed 702 EU app developers for Google, finding strong trust in Google Play's safety and billing tools alongside concerns about alternatives.

Advertising Standards Authority (ASA)

Proving how consumers decode illegal weight-loss drug advertising

MTM's research shows how consumers decode hidden signals in weight-loss ads, giving the ASA evidence behind live enforcement against illegal POM advertising.

MTM's research shows how consumers decode hidden signals in weight-loss ads, giving the ASA evidence behind live enforcement against illegal POM advertising.

Acxiom

Benchmarking the market's customer intelligence maturity to power the consultative sell

MTM's maturity index found 87% of organisations stuck in the middle stages, giving Acxiom's sales teams a diagnostic tool for consultative client conversations.

MTM's maturity index found 87% of organisations stuck in the middle stages, giving Acxiom's sales teams a diagnostic tool for consultative client conversations.

C4

Matching 1st and 2nd party data to prove digital advertising effectiveness for Channel 4

MTM built a privacy-first data match methodology on InfoSum's clean room tech, proving BVOD ad effectiveness for Channel 4 across more than 20 campaigns.

MTM built a privacy-first data match methodology on InfoSum's clean room tech, proving BVOD ad effectiveness for Channel 4 across more than 20 campaigns.

Advertising Standards Authority (ASA)

Strengthening the ASA’s influencer marketing guidance with consumer evidence

MTM's research showed which labels help consumers spot influencer ads, giving ASA evidence to strengthen regulations for brands and creators.

MTM's research showed which labels help consumers spot influencer ads, giving ASA evidence to strengthen regulations for brands and creators.

Levis

Designing optimal purchase experiences

Remote app immersions across the UK and France uncovered key friction points for Levi's, leading to UX enhancements across registration and stock features.

Remote app immersions across the UK and France uncovered key friction points for Levi's, leading to UX enhancements across registration and stock features.

Flutter

Aligning products to the right audiences

MTM defined customer segments and marketing playbooks across Flutter's gaming brands, contributing to a £100m increase in revenue and market share gains.

MTM defined customer segments and marketing playbooks across Flutter's gaming brands, contributing to a £100m increase in revenue and market share gains.

Everyone TV

Quantifying the strategic value of Freely for UK PSBs

MTM built a scenario-based model projecting UK public service broadcaster revenues and audiences to 2030, supporting Everyone TV's investment case for Freely.

MTM built a scenario-based model projecting UK public service broadcaster revenues and audiences to 2030, supporting Everyone TV's investment case for Freely.

Google - Winning Apps

A new model for the winning app user journey

MTM uncovered a universal Discover, Onboard, Engage, Embed model for app users, helping Google's developer partners build stronger acquisition strategies.

MTM uncovered a universal Discover, Onboard, Engage, Embed model for app users, helping Google's developer partners build stronger acquisition strategies.

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