Designing optimal purchase experiences
Designing optimal purchase experiences
Services:
CHALLENGE
MTM was tasked with helping Levi’s address falling user satisfaction scores across its app and website by identifying pain points and recommending enhancements for an improved UX.
APPROACH
MTM conducted remote ‘App Immersions’ in the UK and France, focusing on key user groups and customer journeys. The research also explored customer attitudes towards features such as Discovery Cards and RedTab loyalty.
IMPACT
Levi’s were able to identify pain points identified around registration, assortment and stock, leading to enhancements in the choice architecture across both app and website.
In focus at mtm
