In complex markets,
more information
isn’t the answer...

As well as sharing this innovative research with our partners, we have been using it to evaluate our marketing materials, to better support our partners post sale. The framework, thumbnail research and consumer insights have enabled us to take a fresh perspective on how we ensure our wealth of Sony Pictures content is discovered. It’s only the start of our journey using this research, but so far it has proved an invaluable addition to our consumer understanding.”

We are delighted with the customer intelligence maturity index. It is an innovative and exciting piece of work that provides Acxiom with a benchmark of what good looks like across sectors, which is invaluable when engaging with our clients. Our teams are being trained on the findings, so they can share with our clients and help them assess where they are on their customer intelligence journeys.”

Our research shows strong public support for clear, upfront ad labelling, which helps people make informed choices and trust the content they see. It’s encouraging to know that our rules are in the right place, and it proves that honesty is a win for both influencers and their audiences. We’ll continue supporting the industry with advice and guidance, helping ensure that advertising content is always transparent.”

Our research provides a fascinating insight into people’s understanding of and attitudes towards weight-loss medicines. These are powerful drugs that can cause significant harm if not prescribed by a medical practitioner following consultation, which is why it’s important we act quickly to tackle weight-loss injection ads when they appear. This remains an ongoing enforcement priority, and we will continue to monitor the sector and take action where new risks emerge.”

Our primary objective was to encourage advertisers to trial the new suite of data products and build case studies to help us scale the business. Having the hook of robust insight was the key to engaging advertisers and agencies and to help us develop a compelling narrative for future commercial growth. The insight has attracted a significant number of advertisers and has made converting them into buyers a far smoother process. Even in the middle of a worldwide pandemic we are on track to hit our original target of £1m against the product by year end.”

This project was instrumental in demonstrating how we could effectively launch a B2B poker platform as a differentiated asset not a commodity. This insight methodology is now central to our global growth strategy for PokerStars, first within Flutter but also beyond.”

MTM's research has allowed us to uncover deep and practical insights on how to build and promote apps that will win the hearts and minds of consumers. On the basis of the research we've been able to create a series of events and a transformation program that allows Google clients to benefit from the findings in a tangible way”

Utilising MTM Home Screen conversion and effectiveness data, we have proven the worth of the Home Screen as a high-impact format and a go-to format in a fragmented CTV ecosystem, resulting in 15 first time advertisers across my patch.”