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Quantifying the strategic value of Freely for UK PSBs

Services:

Data and Analytics

CHALLENGE

Everyone TV needed to quantify the strategic value of Freely to UK public service broadcasters (PSBs), to support the Everyone TV investment case for the 2027 to 2029 funding round.

APPROACH

MTM built a bottom-up, scenario-based model to project UK PSB live and VOD revenues and audiences from Everyone TV and OTT platforms between 2025 and 2030.

IMPACT

The report and model outputs were presented to the Everyone TV board and UK PSBs, leading to a project extension to analyse additional scenarios.

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