HEART by MTM featured in The FinTech Times
MTM Launches Growth Framework HEART to Track Performance of Fintechs
MTM, the trusted data, insight and strategy partner has introduced HEART by MTM. This is a growth framework for subscription and digital service brands, providing quantitative insights into the performance of brands in the fintech category.
The HEART framework highlights the success of the fintech category. It points to brands like Wise and Monzo, which have adeptly recognised unmet customer needs and tackled pain points through innovation, a robust presence, and the cultivation of personalised relationships.
The HEART framework research highlights top performers in key categories. These include finance, travel, gaming, food, video-on-demand, sports, telecommunications and music.
Read the full article here.