News & Thinking

The Great Unwokening: Have Hyper Femininity and Masculinity Divided a Generation?

  • News
News 21 Jun

Gen Z are known as the most progressive generation yet, who have pushed the boundaries of identity and dismantled gender norms. But they are much more traditional than they might seem — is a great unwokening is upon us?

Join MTM and our expert panel for a webinar on 3rd July at 4PM BST, to unpack this unexpected cultural panic, uncovered in our latest report. Click here to save your spot!

What will you discover? Watch the video for the full discussion between Alex Gibson, Holly Friend and Marina Graham, on the driving forces and trends behind today’s Gen Z gender divide.

Or listen here: