MTM partnered with JCDecaux UK on a study involving 200 programmatic digital Out-of-Home marketers, titled “Programmatic DOOH: The Time is Now” highlighting the benefits, challenges, and real-life applications of prDOOH.
MTM Research Director, Carrie Condino, spoke to Dom Kozak on a recent podcast about the recent research that JCDecaux UK and MTM collaborated on together. They chat about the growth of programmatic digital out-of-home advertising, how that compares to other growing advertising channels, and how it fits in wider marketing plans. (Plus a bonus myth buster!)
Listen below, or wherever you get your podcasts from.
Don’t hesitate to get in touch if you would like to learn more about our adtech and martech research (firstname.lastname@example.org).