MTM partnered with JCDecaux UK on a study involving 200 programmatic digital Out-of-Home marketers, titled “Programmatic DOOH: The Time is Now” highlighting the benefits, challenges, and real-life applications of prDOOH.
MTM Research Director, Carrie Condino, spoke to Dom Kozak on a recent podcast about the recent research that JCDecaux UK and MTM collaborated on together. They chat about the growth of programmatic digital out-of-home advertising, how that compares to other growing advertising channels, and how it fits in wider marketing plans. (Plus a bonus myth buster!)
Listen below, or wherever you get your podcasts from.
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