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Press coverage: Advanced Television

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News 21 Mar

Press coverage: 

Research: Ad load, UX balance crucial for SVoDs

19th March, 2024

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has published the findings of its latest research report which paints a picture of a changing landscape for SVoD services in the UK in the wake of multiple updates from the leading brands.

In a climate where some SVoD services are experiencing user decline, Netflix stands out as a success story within MTM’s research. By implementing stricter enforcement of password sharing rules in May 2023, the research has revealed that Netflix has managed to achieve a 10 per cent increase in paying subscribers (from 60 per cent to 70 per cent of total users). It’s important to note, however, that despite this success, and boasting nearly 8,000 pieces of content, 60 per cent of Netflix users also reported experiencing content fatigue, suggesting even a vast library can’t entirely prevent churn.

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