News & Thinking

We love to think and write about the topics that inspire us. Check out our news and musings.

From overload to intimacy: the new rules of TV that actually connect

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Dating & Relationships

Snapshot Vol.9 Gen Alpha’s anti-ageing obsession and the DJs bringing music back to their communities

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Press Coverage: WARC – Brands take note: Ads on SVOD has become the new normal

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Why surface-level personas are costing you users (and how to fix it)

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Press Coverage: MediaShotz – Ad tiers bring perception boost to Prime Video, Disney+ and Netflix

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Press Coverage: New Digital Age – Ad Tiers bring unexpected perception boost to Prime Video, Disney+ and Netflix

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Press Coverage: Advanced Television – Research: Ad tiers boost SVoD services

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Press Release – Streaming Shake-Up: Ad Tiers Bring Unexpected Perception Boost to Prime Video, Disney+ and Netflix

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Dating & Relationships

Snapshot Vol.8 Dinner parties, dating IRL and bringing the 2000s (Juicy) Couture back

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Beyond the data: How we use behavioural insights to optimise customer experiences

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