Date: 19/03/2025
Publication: The Media Leader
At last week’s Connected TV World Summit, the focus was very much on the future of internet protocol TV (IPTV).
Alongside my MTM colleague George Cornish, I explored some of the factors influencing IPTV adoption.
Ofcom’s Ian Macrae, meanwhile, discussed the ongoing relevance of digital terrestrial television (DTT) to a significant portion of UK viewers and Kerensa Samanidis, BBC iPlayer’s general manager, detailed iPlayer’s pivotal role in the BBC’s future strategy, particularly in targeting hard-to-reach audiences through content investment.
So what is next for linear TV?
Accelerants for DTT transition
Connected TV and devices: By 2040, MTM projects that 95% of UK homes will connect their main TV to the internet, enabling the reception of IPTV. This figure reflects the rapid adoption of smart TVs, streaming sticks and set-top boxes.
As the main retail option, smart TVs are a key driver. Nearly all new sets have internet capability, and devices from tech giants such as Google, Apple and Amazon are becoming increasingly affordable, lowering barriers to entry for viewers.
Yet for some, particularly older audiences and those on limited incomes, the cost of broadband and perceived complexity of these devices remain hurdles.
Broadband — internet service providers, network operators, government and regulators: By 2030, MTM projects that superfast broadband will reach 99.65% of UK homes. As internet connectivity improves, the reliability needed for seamless video streaming will become a reality.
While 10Mbps may suffice for a handful of standard definition streams, industry consensus points to 30Mbps as the new standard for robust, worry-free viewing.
That’s a gamechanger for households looking to cut the cord. However, cost, availability and digital confidence still shape whether or not all consumers can make the leap to IP-delivered services.
Electronic programme guide: Freely — launched by Everyone TV in 2024 — enables broadcasters to deliver linear TV streams to the electronic programme guide via either DTT or IP. This next-generation interface combines the familiar schedule grid with on-demand apps and streaming services, easing viewers into the IP environment.
Improved user interfaces are crucial to attracting older and less tech-savvy audiences, who might be deterred by complex menus and unfamiliar navigation.
Attractive content for viewers: The transition to IP is being encouraged by a wealth of high-quality programming made available exclusively via online services, like Netflix, Disney+ and Amazon Prime Video. Increasingly, content investment will be concentrated towards these online services and people without access or capability to connect may receive a reduced experience, with fewer shows and services available on DTT.