News & Thinking

MTM Pod: SVOD stacking – How many is too many?

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Close up of womans hand using a tablet to browse streaming programmes News 25 Mar

Last year, we were approached by UKTV with this fascinating, and increasingly pertinent question: How many SVOD services will UK consumers stack in the future?

We were excited to present our findings at the MRG Conference in December – the happy return of the in-person conference, in beautiful Edinburgh.

Now, we’ve created a Pod to share those findings with you! Morgan Burgess (Research Manager at MTM) is joined by Eleanor Woodburn (Senior Digital Insight Executive) and Sheri Cladd (Head of Qualitative and Brand Insight) to explain how we approached the work, what stacking looks like today, and what our work suggests it’ll look like in the future.

Watch the 15 minute highlights below, or the full conversation, including implications of the work for UKTV here.

If you have any thoughts or questions, then of course do send them our way!

MTM team
25th March 2022