MTM Managing Partner Rose Tomlins took part in a Marketing Week podcast alongside Carla Puttini, Strategic Insights Manager at Google UK. The topic up for discussion was the modern UK retail landscape, with a particular emphasis on ‘new value entrants’—low cost, international ecommerce sites.
Starting with a quick overview of the current UK consumer, the conversation explores the impact of ‘new value entrants’. It covers how consumers fuel their growth, the drivers behind this trend and what the shopper experience is like.
Based on a MTM project, with data from Google searches, this podcast provides fascinating insight into a sector that continues to face great change.
If you’d like to ask MTM any questions about this piece of research or anything else, please contact us today and we’ll be in touch shortly.