BBC: The future of television is digital and inclusive
A new landmark report commissioned by the BBC and Everyone TV—with supporting insights by 3 Reasons—has provided a clear vision for the future of television in the UK, and the press is paying attention. The analysis explores the significant socioeconomic opportunities of a managed transition from traditional broadcast to an internet-based viewing experience, a shift that is already well underway.
The report, covered by publications such as Broadband TV News and ISPreview, reveals that closing the UK’s digital divide could unlock between £21.1 billion and £30.8 billion in annual Gross Value Added (GVA). This transition is not a distant concept-it’s happening now.
Pivotal to the report is the understanding of when the scales will tip permanently in favour of online. Research from 3 Reasons, cited in the press coverage, forecasts that 2029 will be the tipping point, with over 50% of UK households watching television exclusively over the internet. Currently, nearly a quarter of UK homes already stream all their television content. This insight underscores the urgency and scale of the change our industry is navigating. Understanding the pace of this transition is critical for broadcasters, platform owners and advertisers seeking to develop effective, future-proofed strategies.
Beyond the economic benefits, the report places a crucial emphasis on digital inclusion. A successful transition to Internet Protocol (IP) television must ensure no one is left behind. The analysis identifies three groups most at risk of being excluded: unemployed individuals, people with disabilities and those aged over 75.
To address this, the BBC is exploring the development of a new, “radically simplified” streaming device for its Freely platform. This initiative aims to support audiences who may find current technology a barrier, ensuring that the future of television is accessible to everyone. It’s a powerful reminder that as our industry innovates, the focus must remain on the human experience.
The shift to an all-IP future presents immense challenges and opportunities. At MTM, we live and breathe the media landscape, helping our clients navigate these pivotal moments. We combine deep audience understanding with strategic insight to turn transition into transformation.