Ah, Valentine’s Day. A chance to smugly relish in the joy of love, or an unwelcome reminder of bygone lovers and the terrifying prospect of perpetual loneliness? Love has been on our minds ever since Japanese electronics manufacturer ‘Groove X’ displayed its tiny robot offering, Lovots, at CES this year. The utterly adorable little bot…
Awards season is perfectly timed to ensure that we’re never short of great films to get us through (what feels like) the longest month of the year. Last Sunday, the BAFTAs celebrated some of these, as we saw 1917 sweep up seven awards, including ‘Best Picture’, a category which, for the second year in a…
On 25th November, Fox announced they had sold all their commercial inventory space two months ahead of Super Bowl 54. This year’s “Big Game” – the pinnacle of TV advertisement – will feature the Kansas City Chiefs and the San Francisco 49ers in Miami this Sunday (2nd February). For America’s TV event of the year…
Towards the end of last year, we hosted one of our Breakfast Seminars; it examined the changing SVOD landscape, using consumer insight garnered from our syndicated research tracker ScreenThink (which tracks behaviours and attitudes towards TV and video on-demand services). Since the seminar, BritBox and Apple TV+ have hit the UK market, while Disney+ is…
December saw Amazon Prime Video’s first venture into the Premier League. Having acquired 20 live games over three seasons from 2019-2022, and consequently showing two matchdays over December 2019, Amazon disrupted the natural order of football in the UK. Amazon’s recent history in the sports market had shown that this was high-stakes. Their 2018 US Open…
As we settle into January 2020 and continue to battle our ‘Dry January’, ‘Veganuary’ or ‘Janu-hairy’*, this is the last week we can cling on to the festivities and reflect on what Christmas TV kept us company in between naps, food, drinks and those dreaded family ‘debates’. *Yes, that’s a Gavin and Stacey Christmas Special…
It’s been a busy 2019, and if you’re anything like us, an even busier December! Before we all head off to gorge on mince pies and the like, we’d like to share just some our highlights from 2019, in a (not-cheesy-at-all) 12 days of Christmas format. Enjoy! 12 – Ok so we’re immediately bending the…
Over the next few weeks, the UK online advertising industry will be waiting anxiously for the ICO’s update around its views on adtech compliance with GDPR, which they have promised to publish on Dec 20th. There will be much speculation about what will happen to real-time bidding and 3rd party cookies moving forwards. Given the…
Over the last few months, MTM has been working with the IAB UK (Internet Advertising Bureau), taking an in-depth look at the UK’s leading Direct to Consumer (DTC) brands to understand their impact on the changing economy (for example, Freddie’s Flowers and Hello Fresh). Our study, ‘Born Online’, was released in September and is available…
On Monday 12th November, MTM held one of our regular forums focussing on trends across the media landscape. The topic this time was the growth of digital audio advertising, and particularly the opportunities and challenges facing advertisers. The digital audio market is growing rapidly – on average at about 20% CAGR – driven by new…