On Monday 8th July, the topic of our latest forum was the evolution of the subscription OTT market. OFCOM’s research last year year showed that the UK now has more SVOD than Pay TV subscribers; and with the likes of BritBox, Disney+, WarnerMedia and NBC Universal set to join the market, it’s clear that further…
Solving European Broadcasters’ Pain Points with Softserve MTM and SoftServe recently published a white paper that explores broadcasters’ core challenges in the European market, and considers how innovative technologies can help them thrive. This mailer provides a taster of the core findings from the white paper. The European TV Market is growing, but broadcasters must…
Whilst most famous for its glossy US dramas, in the last four years Netflix has made several high profile (and expensive!) commitments to developing more internationally varied content. The streaming service’s push to expand into new markets is paying off: of the 9.6 million subscribers Netflix added in 2019 Q1, 7.9 million were from outside…
Playing to a global audience Before the first game of the ongoing FIFA Women’s World Cup, according to Adage, more than 70 million people had seen advertising for the tournament across social media platforms. But which brands are getting their tactics right and which are scoring cultural own goals? We’ve taken a look at the…
Coffee, croissants and the capabilities of cloud At a specially-convened breakfast seminar in May, MTM gathered leading buyers and sellers of cloud technology solutions from across the broadcast industry to discuss the opportunities and challenges of migrating media workflows to the cloud. Since 2014, the cloud industry has grown by an average of 45% per…
Game of Thrones ended last week and after 8 seasons, 73 episodes, 4,354 minutes and 5,863 deaths, it produced a lot of data. This week at MTM, we pull apart the numbers underpinning the largest TV show in all the kingdoms. Let Down Despite the gory conclusions, on aggregate fans were disappointed by the final…
A new report commissioned by BAFTA, and based on an analysis of a year’s worth of TV programmes in the UK, found that among non-news content, references to climate change were fewer than those for “cake”, “beer” or, predictably, “Brexit”. Important though those things all undoubtedly are, it seems odd that a topic as significant…
The disruptive impact of OTT video services such as Netflix and YouTube remains a hugely topical issue for many media executives. But in the meantime, as the TV industry works out how to respond, Silicon Valley’s largest players have been busy expanding their presence in another media sector, one that is hugely popular with the…
In a society dominated by depressing headlines and negative sentiments about everything and everyone, it’s become increasingly difficult to find moments of optimism. The recent upsurge in the popularity of true crime documentaries may seem like further contributions to a gloomy, bleak picture of society today. However, the reality seems to be much more positive…
The future of free-to-air television (FTA) in the UK was the subject of MTM’s latest Forum event in London last week. Free-to-air television has been the cornerstone of British viewing and the Public Service Broadcasters’ (PSBs) – FTA channels still account for the significant majority of UK TV viewing across multiple genres. The expansion of…