Previous news
28th August 2020
by Marina Graham
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28th August 2020
by Marina Graham

Until recently, it seemed like TikTok was unstoppable. During Covid-19, the video-sharing platform became a social media sensation that took the world by storm, surpassing 2 billion downloads and setting a record for app installs in a single quarter. However the last few weeks have been an emotional rollercoaster for TikTok fans and creators alike,…

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7th August 2020
by Alex Gibson
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7th August 2020
by Alex Gibson

July might have signaled the dawning of a new era of global sport, with a deal that may have gone under the radar of many (and even within sport and entertainment industries). Italian football giants AC Milan, and sports and entertainment agency Roc Nation, agreed to what was dubbed a “unique, industry-first partnership”. Roc Nation…

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31st July 2020
by MTM team
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31st July 2020
by MTM team

Digital advertising has been ubiquitous among large companies for a long time now, with in-house teams or agencies spending big on targeted campaigns to drive sales and, increasingly, build their brand. This is not necessarily the case for smaller businesses however. In our recent work with the IAB UK, we have been looking at if,…

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29th June 2020
by MTM team
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29th June 2020
by MTM team

In our increasingly digital world, linear TV and news viewership has been falling for some time. This trend is particularly steep among 16-34 year olds; in fact many millennials (c.25-34) feel streaming services are better value than pay-TV, and would even ditch their pay-TV service altogether to ‘build their own bundle’ with a combination of…

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17th June 2020
by Sam Warner
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17th June 2020
by Sam Warner

‘Project Restart’: 100 days of hurt … we’ve filled our time watching marble racing, virtual Connect 4 and the back-catalogue of highlights put on by the sports broadcasters with air-time to fill.  So when the Premier League announced the restart on 17th June, the football world collectively rejoiced. Except the ‘null and voiders’ of course….

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10th June 2020
by Morgan Burgess
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10th June 2020
by Morgan Burgess

After a quieter week online to reflect on unfolding events, our next mailer looks at the fascinating world of audio. Like everything else, the audio world has been impacted by COVID-19. Indeed, the soundtrack of our lives has evolved to include everything from neighbourly rows, to NHS claps, through to Zoom singalongs. As such, we…

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26th May 2020
by MTM team
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26th May 2020
by MTM team

Do you know your ‘Flop’ from your ‘Fold’? Your ‘River’ from your ‘Rainbow’? During this lockdown, thousands more people are picking up the poker lingo as they try to make the most of the hand they’ve been dealt. Online poker is experiencing a resurgence in a way not seen since the original ‘online poker boom’…

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15th May 2020
by MTM team
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15th May 2020
by MTM team

With so many of us locked down, it is no surprise that 24% of Britons say they feel more lonely than usual. Unable to leave our homes, trapped in the confinement of our living rooms, bedrooms and – now – parks, the country is turning to technology to keep safe, socially connected, and entertained. Platforms…

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4th May 2020
by MTM team
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4th May 2020
by MTM team

One of the most positive stories coming out of this global pandemic has been the UK’s embrace of fitness. We can’t seem to get enough of it: we’ve got street gym sessions across the country, a 100 year-old doing laps of his garden and inspiring a nation, viral 5k challenges making millions for the NHS,…

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24th April 2020
by MTM team
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24th April 2020
by MTM team

These are difficult times for the cinema industry. Box-office revenues have plummeted dramatically, and many studios have halted their productions and postponed film releases until later this year. Sadly, experts predict the film industry will face losses of up to $15bn this year. As with so many other sectors, the industry is having to adapt…

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Digital Culture Report 2017