One of the biggest football tournaments of the year is starting today (Wednesday 6th July) at 8pm, the Women’s Euro 2022 – with England taking on Austria. The tournament follows hot on the heels of record breaking attendances for women’s football across Europe, including Barcelona setting a new world record attendance figure of 91,648 for…
If you have walked down Oxford Street this June, you will notice a change to the logos and shop fronts. It’s Pride! A celebration of personality, individuality, and togetherness; and brands have joined in the fun. Marketing has become a big part of life, how we experience the world, and express ourselves. So, it’s great…
One of our wonderful Research Directors, Emma Eaton attended the Connect TV World Summit in London a few weeks ago; a key theme was “The Great Recalibration of Television”. The speakers and panels spoke about the opportunities and challenges for TV, streaming and broadcast in a world where…. Studio groups are now their own distributors…
The consumer perspective The rise in the cost of living is causing consumers to find ways to cut back unnecessary costs in every aspect of their lives. Despite streaming services being almost a ubiquitous essential for households, consumers appear to be re-evaluating just how much they’re spending each month on these services. In the UK,…
Earlier this month Google hosted Google I/O 2022, its annual developer conference, where it announces major software, hardware, and platform updates across its entire product portfolio. At the opening keynote on Day One, held in Mountain View California (and live streamed globally), Sundar Pichai, Google’s CEO, took to the stage to announce a series of…
MTM Sport recently set their sights on Vienna for the European Club Association’s (ECA) 27th General Assembly, to deliver the Future of Fandom research report. The biannual event brings together all of the supreme body’s member clubs to discuss developments and ambitions in European club football. The General Assembly was centred on a landmark plenary…
Joni Mitchell’s lyrics (or Janet Jackson if you prefer) neatly encapsulate the findings from our deprivation study for the BBC, which demonstrate that many households underestimate the value they get from the national broadcaster. Can you imagine a life without the BBC? It’s a tricky question to answer. For many of us in the UK…
Free drinks, free goody bags and free NFTs… that was reason enough to get some at MTM excited about attending ICE London, one of the largest annual gaming conferences in the UK. Taking place at the ExCeL centre, you are immediately hit by a sensory overload as you walk through the first of two huge…
“There’s no hiding from the algorithm!” That’s what we learnt running countless ‘App Immersions’ over the last couple of Covid years. App Immersions, by the way, are what we call remote depth interviews but where we can fully view what is happening on the mobile screen as we moderate. A guided app tour if you…
The metaverse has been dominating the news for the last 5 months, since the moment that Facebook announced they were rebranding themselves to Meta, a name that cements their commitment to the metaverse. ‘I hope we are seen as a metaverse company said on October 28, 2021; there’s been numerous speculations as to what the…