Previous news
28th October 2022
by Kyriacos Bagdades
+
28th October 2022
by Kyriacos Bagdades

The rapid changes happening in the advertising and marketing industry, are forcing advertisers to act. The regulatory reforms aiming to protect consumer privacy, the deprecation of third-party cookies and mobile identifiers, as well as the increased societal expectations around consumer privacy, mean that advertisers need to offer a clearer value exchange for consumers, if they…

View more

27th October 2022
by Emil Kimber
+
27th October 2022
by Emil Kimber

On 13th October, Mediatel hosted its annual Future of Gaming event. It featured many interesting discussions overlapping with MTM’s own upcoming event, Let’s Change the Game: diversity and representation in video games. At MTM we’re fully invested in the promotion of video games as an artform. It is frankly the most immersive and innovative entertainment…

View more

19th October 2022
by Anna Prescott
+
19th October 2022
by Anna Prescott

When cinemas slowly started reopening after the pandemic, some of the first things that screened were a Harry Potter marathon and an extended cut of The Lord of the Rings: The Fellowship of the Ring. Of course, new movies were few and far between but there was a key trend surfacing, one that often emerges…

View more

17th October 2022
by Megan Strachan
+
17th October 2022
by Megan Strachan

Yesterday, the 66th BFI London Film Festival came to end, closing with a screening of Glass Onion: A Knives Out Mystery. Running from the 5th to the 16th of October, in cinemas around the UK and online, the festival includes: a programme of 164 films from around the world, press, industry and public screenings of…

View more

10th October 2022
by Emma Eaton
+
10th October 2022
by Emma Eaton

As part of the launch festival for the MRS Social Inclusion Group, MTM’s Emma Eaton recently viewed a panel discussion about the cost of living crisis and where market research can help uncover how people are feeling. Here are the key takeouts… The convergence of soaring inflation and energy prices, low wage growth, and global…

View more

6th October 2022
by Martin Bradley and Tom Gilbert
+
6th October 2022
by Martin Bradley and Tom Gilbert

On 28th-29th September, Martin and Tom took part in iGaming NEXT in sunny Malta. The Mediterranean Conference Centre in Valletta provided a stunning backdrop to one of the most exciting shows in the iGaming calendar, as well as a perfect location for rooftop drinks! After years of virtual conferences, it was a reminder of how…

View more

9th September 2022
by Ellie Hill
+
9th September 2022
by Ellie Hill

10 years ago it would have been unimaginable to have an environmentally friendly motor race but Formula E has proved it is more than possible. What is it? Formula E is the world’s first and only, all-electric, single-seater, international racing championship. It officially started in 2014, and in 2019 Formula E was granted an official…

View more

11th August 2022
by Archie Booth
+
11th August 2022
by Archie Booth

MTM Sport’s Archie Booth & Owen Robson attended (in-person!) the MRS Sports & Gaming Research 2022 Conference recently and have picked out 6 key themes that emerged from different talks on the day. To keep it fair we’ve picked 3 from sports and 3 from gaming! 1) Sporting bodies looking to reach new audiences  The organisations…

View more

3rd August 2022
by Emil Kimber
+
3rd August 2022
by Emil Kimber

A storm trooper, a Pokémon trainer, and a gang of anime characters walk into a San-Diego convention centre. It may sound like the start of a joke, but the global impact of Comic-Con is no laughing matter.   Last month saw the return of San Diego Comic-Con. The convention that began with just 100 guests, is…

View more

29th July 2022
by Rafaella Dhelomme
+
29th July 2022
by Rafaella Dhelomme

What is Screen Tourism? Be it a film or a TV show, we observed a rise in television watching throughout the pandemic as people found different ways to deal with their reality. Seen as a way to immerse yourself in the world of TV shows and movies, screen tourism (a.k.a Film Tourism) has emerged as…

View more

Digital Culture Report 2017