Eric works in the qualitative team at MTM and has over 10 years of research experience. He’s run research in all continents (barring Antarctica!) and spent 4 years living and working out of NYC. A seasoned qualitative insights lead, he has worked across categories but specialises in media, entertainment and technology/electronics.

He’s got a particular interest in digital culture, and how it is impacting everything from communication, entertainment, through to lifestyles and brands.

When he’s not running around talking to people for research, he’s usually running around playing all manner of sports and nostalgically thinking back to the Arsenal glory years…