Caroline has 20+ years’ experience in quantitative research, specialising in media engagement and advertising effectiveness.  Highlights include the award-winning ‘In VoD We Trust’ and ‘Demographic Targeting’ (C4), ‘TV+Online: Better Together’ (IAB & Thinkbox), and many Google projects.

She pushes boundaries out of work too: Caroline has practiced martial arts at the Shaolin Temple, played the trumpet at the Royal Albert Hall, cycled 100 miles, and run successful election campaigns for the Green Party.