Archie works in the qualitative team at MTM and joined in 2019 having previously worked in research for PwC. During his time in research, Archie has worked with a range of media clients including BBC, Sky, Viacom, Google and Ofcom. Archie is particularly interested in understanding youth audiences, media needs and new content development.

Archie has a BA in Psychology and Criminology from the University of Liverpool.

Outside of work he… continues to discuss work as he is one of 4 family members who work in market research!