Previous news
30th September 2021
by MTM team
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30th September 2021
by MTM team

For MTM’s latest pod, Marina Graham and Alex Gibson from the Cultural Insights team discuss the latest trends emerging from the world of news. Marina and Alex identify three key developments that will shape content in this area: The rise of the newsfluencer Age of expertise News content with purpose If the conversation piques your interest…

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20th July 2021
by MTM team
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20th July 2021
by MTM team

The pandemic enforced change on all of us, not least those of us who work in qualitative research. The shift from in-person to ‘digital’ interactions was swift and remarkably effective; facilitated by incredible technology. But with the recent announcements of relaxations of social restrictions, we ask ourselves; what will the qualitative practice look like now…

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16th July 2021
by MTM team
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16th July 2021
by MTM team

To mark World Environment Day on 5th June, the Market Research Society has launched the Net Zero Pledge – a manifesto for sustainability for the research sector. The Pledge commits to four key principles, including becoming carbon neutral by 2026. You can find more information about the Pledge here, including the founding members, of which we’re…

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26th February 2021
by MTM team
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26th February 2021
by MTM team

At the end of January this year, when we were deep into lockdown, MTM’s Cultural Insights team brought some much-needed positivity with a fascinating webinar: The Bright Side of Technology. It involved a panel of fascinating experts, including Kemi Alemoru the culture editor of Gal-Dem, Dr Zaheer Hussain who specialises in gaming psychology, Lauren Roxborough…

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18th December 2020
by MTM team
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18th December 2020
by MTM team
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18th December 2020
by MTM team

We helped FACEBOOK research digital native companies, VCs and agencies to understand exactly what measurement-focused brand-building entails. We found that successful digital native businesses are building strong brands by taking fresh approaches across the board, including with their timing, focus, channel usage, creative development, budgeting and organisational structure.

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18th December 2020
by MTM team
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18th December 2020
by MTM team

Streaming in the 2020s Webinar – An Industry Comes of Age – The streaming market is still a relatively new entrant in the media and entertainment space, having just hit its 10-year birthday. In those 10 years, significant strides have been made in the technology and services by these providers, but this area needs to…

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18th December 2020
by MTM team
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18th December 2020
by MTM team

This publication looked at the different views and perspectives on the challenges and opportunities ahead for streaming services, as the industry prepares for a decade of growth and transformation – read more on our report about the transformation of TV and future of streaming services here.

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18th December 2020
by MTM team
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18th December 2020
by MTM team

This in-depth look at the Direct to Consumer market explored the key behaviours, traits and values of DTC consumers, shining a spotlight on the founders and explored how agency partners and media owners can best work with DTC clients.

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18th December 2020
by MTM team
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18th December 2020
by MTM team

MTM were thrilled that our work with VIOOH on the State of the Nation was published – the project surveyed 600 agency and advertising executives across the UK, US and Germany to find out their perception of programmatic OOH.

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Digital Culture Report 2017