Our gameplan

MTM’s specialist sports division combines award winning audience insight with experienced sports industry consultancy.

We live and breathe sports and entertainment culture, helping our clients to;

  • Profile and engage with fans
  • Develop new products and services
  • Plan and grow
  • Deliver effective advertising and sponsorship
  • Sell and acquire sports rights

We work globally across three verticals:

  1. Sports media & entertainment
    Helping leading broadcasters, digital content providers and rights holders
  2. Health & fitness
    Increasing participation levels of all ages and backgrounds, to improve physical and mental wellbeing
  3. Lifestyle & culture
    Examining the cultural cross-over of sport with music, fashion and lifestyle brands

Our team mates

We work with some of the very best global sports and entertainment brands, including:

BT Sport
Eurosport
Premier League
ECA
Football Foundation
The Stars Group
Betway
Sport England
Swim England
US Open
BBC Radio 5 Live

Our coaches

Ross Taylor
Head of Sport

‘The Gaffer’ has extensive experience across the sports sector, working with leading broadcasters, rights holders and sports brands. He was also formerly Head of Audiences for BBC Sport and Radio 5 live. Ross is a big Evertonian, troubles many a bystander with his 5-a-side shooting (and golf shots) and is a keen horse racing enthusiast.

Favourite sporting moment: Everton lifting the FA Cup in 1995.

Rob Collier
Sports Strategy Director

‘The Captain’ provides a commercial strategy perspective to MTM Sport’s projects, advising sports rights owners, publishers and creators on the most effective ways to create value within different customer cohorts. His sporting goals centre on running - preparation for his first Marathon are underway, building towards 50k and 100k targets.

Favourite sporting moment: Olympic Stadium on Super Saturday in 2012. Greg, Mo and Jessica 🥇🥇🥇

Our match report

“It’s a pleasure working with MTM Sport. They are trusted advisors and experts, who are becoming increasingly engrained in our business. Their unique combination of consumer insight specialists and strategy consultants has enabled them to look at issues from all angles and provide clear insights that help us with our business decisions. Coupled with a thorough understanding of the market on a global scale, they are an ideal agency to work with”.
Department Head - Group Research, Consumer Market & Understanding at The Stars Group

Fancy a game?

Reach out to us: hello@mtm-sport.com

Follow us: MTM Sport on Twitter

Digital Culture Report 2017