Kate works in the qualitative team at MTM. She loves all things semiotics, cultural analysis, youth audiences and international research. She has worked on a number of projects for the BBC, Discovery Channel, and The FA to name a few. She has also conducted fieldwork in five out of seven continents, only Asia and Antarctica left to go!

She has a first-class degree in Advertising and Marketing Communications, specialising in behavioural economics and media planning. 

Having partially grown up in the USA, Kate is a Welsh-American hybrid whose accent is usually dependent on whether she’s had a single or double gin and tonic.