MTM Sport’s Archie Booth & Owen Robson attended (in-person!) the MRS Sports & Gaming Research 2022 Conference recently and have picked out 6 key themes that emerged from different talks on the day. To keep it fair we’ve picked 3 from sports and 3 from gaming! 1) Sporting bodies looking to reach new audiences The organisations…
MTM Sport’s Archie Booth & Owen Robson attended (in-person!) the MRS Sports & Gaming Research 2022 Conference recently and have picked out 6 key themes that emerged from different talks on the day. To keep it fair we’ve picked 3 from sports and 3 from gaming! 1) Sporting bodies looking to reach new audiences The organisations…
MTM Sport’s Archie Booth & Owen Robson attended (in-person!) the MRS Sports & Gaming Research 2022 Conference recently and have picked out 6 key themes that emerged from different talks on the day. To keep it fair we’ve picked 3 from sports and 3 from gaming! 1) Sporting bodies looking to reach new audiences The organisations…
Digital audio has emerged as a key battle ground in media, as incumbents compete head to head with internet businesses and streaming services – for audiences, advertiser investment, and subscription revenues. Streaming services proliferate across connected devices and platforms and radio apps, on-demand services and smart speakers are growing in popularity. Although radio has largely…
Free-to-air (FTA) television has a long and proud history in the UK market, one of sustained quality, innovation, creativity and investment. The UK’s Public Service Broadcasters continue to deliver world-class programming, despite falling investment (taking account of inflation), and continue to account for the majority of TV viewing in the UK. TV advertising remains remarkably…
As one of the few TV genres where catch-up and time-shifting are less of a factor, live sport remains key, helping to build mass audience reach quickly. However, delivering excellence in sports production is a high-stakes game. How attractive is the sports TV production market really? What are its prospects for the future? What are…
Forum on European TV data and metrics The Forum will involve presentations and interactive discussions, involving: MTM and its partners (Adobe Advertising Cloud, Alphonso, TVbeat and Sky Media), talking through key findings from an extensive consultation with industry participants across Europe, exploring the strategic priorities for the European TV industry and identifying opportunities for collaboration….
2018 has been a year of change and development for the UK TV industry. Although linear TV has remained relatively resilient, broadcasters are facing growing competition on TV screens from subscription OTT offerings and online video platforms. Sky’s AdSmart is extending its reach across the UK’s TV platforms, BARB is rolling out Project Dovetail, and…
Future TV Advertising Forum is the global leading event focused on driving innovation in television advertising. This year the event will cover a wide range of issues, from debates around global brand health, and the future of the agency business through to the structural developments that will impact the entire ad-funded TV and premium video…
ScreenThink is MTM’s syndicated research tracker that uses a large-scale nationally representative survey of over 3,000 UK online households. ScreenThink is conducted bi-annually, tracking awareness, usage, audience perceptions and satisfaction across a wide range of TV platforms and VOD services. Please join us on Tuesday 27th November as we talk through the key findings from…
Has the market gone OTT? Are you and your team capable of innovating fast enough to face the disruptors head on? We give you the insight, you develop the idea This year’s OTT TV World Summit is for the strategist. We’ve shaped this year’s programme to be your one stop shop through our 7 clearly…
The definitive annual confab for the OTT ecosystem bringing together the leaders from platforms, production studios, advertising agencies, creators, technology and investors. The purpose: discuss the state of the industry, address the issues and find solutions to build a prosperous future for the entire value chain.
Sports OTT offerings and streaming media services are proliferating internationally, as rights holders and media companies look to embrace the opportunities afforded by digital distribution. Major internet businesses are investing in sports rights and streaming live on their platforms, pay-tv operators and broadcasters are embracing multi-platform distribution, to extend their offerings and attract new customers,…