What do we do?

We offer strategic advice and insight to help our clients think through their challenges, to support their decision making and help their organisations to thrive. Our services include commercial strategy consultancy, trends and cultural insights, qualitative and quantitative market research, and data science.

This ability to blend different disciplines – each with highly skilled, specialist practitioners – makes MTM different from other strategy houses, or other research agencies.  We are able to view our clients’ issues through many lenses (commercial, cultural, human) and understand them more completely as a result.

Who are the clients?

We strive to be the leading authority in the media, tech, and entertainment (sport, gaming, arts).

We are proud of our client list.  It spans some of the world’s biggest firms (e.g. Google, Amazon, Facebook), some of the most adored brands (e.g. Spotify, Pinterest, Disney, HBO, the Premier League, PokerStars), and the most prestigious legacy brands that the UK market has to offer (e.g. the BBC, Channel 4, Sky, BT, the Football Association, Global Radio, Ofcom, Arts Council England).

Why you’d like the work?

We’re privileged to work on some of the most fast-moving and exciting issues in the world today, supporting clients with challenges of global import – yet relatable topics.  There’s always a new question to answer, no two projects are the same, and the work is fascinating.

We’re thoughtful about our work, and we’re passionate about what we do.  That enthusiasm generates warm and friendly relationships with clients and other partners. And MTMers come to really know their stuff.

We strive for a really high quality standard and will help you to be the best you can be. Don’t just take our word for it: in 2015 and again in 2018 we won the Market Research Society award for ‘Best Agency <£20m’,  and we;ve been nominated for best agency the last three years. We regularly win media research awards for innovation or impact, and have been one of the FT’s Leading Management Consultants in 2019, 2020 & 2021.  And most of our clients come back time and time again.

Who are we?

Around 40 curious minds, all with a real drive for getting to a good answer.  Not always the easiest answer for our clients to hear, but the answer that will help them move forward.

We’re a young firm. Our interests range from Gossip Girl to the geegees, from Santan Dave to UKTV Dave, Anna Karenina to Anna Kendrick, Birdman or the Vulture … yes, we’re tech and media mad and have every corner of modern entertainment culture covered.

We live across the UK nowadays.  People come to our offices in London and Leeds, 3 or more days a week – to connect with each other for more creative meetings and deeper conversations, or simply to have fun. For downtime, and so people can get to know each other when not in the office every day, we have socials, book club, team lunches, quizzes, awards, charity events and good old fashioned coffee breaks.


We’re looking for an ambitious qualitative Associate Director or Research Director who wants to make a mark in the tech, media and entertainment space. Someone with 5-10 year’s experience in research and a passion for qualitative research. 

We’re ideally looking for someone who has a desire to elevate our authority in the sectors we specialise in: tech, media, entertainment. For instance, you may be a Gaming expert who wants to help grow our work in this space. Or you may have a specialism such as UX research that could provide a different approach to our tech work. Or you have an expertise and passion for content (TV, Streaming etc.) and want to drive work for those clients. 

You would be working as part of the qual team but likely would work on multidisciplinary studies (mix of qual, quant, strategy, trends). Other than gaming studies, the type of projects you might work on would be:

  • Ethnographic exploration of YouTube big screen viewing across EMEA markets to understand why this behaviour is increasing
  • Deep-dive into unscripted content for Amazon Prime Video
  • Understanding content choices and content trends among SVOD users
  • Understanding the role of apps in people’s lives across different categories: Travel, Finance, Health & Wellness, mobile gaming.
  • Deprivation study for the BBC to understand the value of the licence fee
  • Disability and gender portrayal in the media: two high-profile studies for the BBC that are helping programme commissioners to better represent today’s audiences
  • A series of studies that helped inform the recently launched Sky Glass – from initial concept through to product development and marketing   
  • A study on the ‘Fan of the Future’ which segmented football fans across Europe – helping leading clubs playing in the Champions League to better understand modern football fandom

Responsibilities may vary but will include:

  • Researching consumer and cultural shifts, keeping abreast of category trends, consumer insights and market intelligence across our sectors (particularly for key client accounts you work with)
  • Helping write proposals to win work 
  • Moderating online and in-person sessions
  • Managing digital communities and self-ethnography tools
  • Helping deliver concise analysis and engaging outputs to our clients
  • Presenting insights, trends and ideas in inspiring formats 
  • Maintaining a visible presence on external platforms, helping us to forge a place for our team
  • Becoming a subject matter expert for your practice area and imparting to others

What are the key things we are looking for?

We would love to find someone who is a native to the entertainment, media, gaming and tech world. They will have a genuine passion for consumer, societal and cultural change with a curious mind, and a collaborative, proactive approach. 

This role requires a mix of skills – blending qualitative research, insight and strategy, and underpinned by great client management. We’re open to people who have come from different styles of agencies and roles but they must have solid grounding in qualitative research.

Candidates who meet the majority of the following additional criteria will be at an advantage: 

  • Comfortable in the world of qualitative research, consumer trends, and cultural analysis.
  • A collaborative problem solver who always keeps marketing solutions at the centre of their thinking. 
  • Able to lead projects confidently for a variety of clients
  • An impactful storyteller who excels at simplifying, educating and inspiring. 
  • Able to convert complex findings into clear direction
  • The ability to unlock meaningful solutions to challenging questions
  • Impeccable client management – answering questions before they ask and able to pick out the nuances of clients’ business challenges 
  • Culturally aware – experience of different cultures would be desirable 
  • Experience in researching a range of geographical markets
  • Seamless project management – managing timelines, deliverables and budgets 
  • A ‘finisher’ – can meet deadlines and see things through to their successful completion
  • Motivated and excited by competing for new projects (and wider new business activity)
  • Confident in advocating for your ideas
  • Attention to detail and exceedingly high-quality standards
  • Languages are always a plus too

What are our key benefits? 

(This will include but not be limited to): 

  • A bonus based on both individual and team performance  
  • Support towards career development (to become a certified member of the MRS for example)
  • An annual personal training budget
  • Pension (Employer’s contribution will be 5%)
  • Private healthcare with Vitality
  • In addition to all national holidays, MTM offers 25 days leave, increasing gradually after a qualifying period 
  • Day off for your birthday
  • Payment of a professional subscription
  • A range of social events

If all of this sounds exciting we’d love to hear from you.