To mark World Environment Day on 5th June, the Market Research Society has launched the Net Zero Pledge – a manifesto for sustainability for the research sector. The Pledge commits to four key principles, including becoming carbon neutral by 2026.

You can find more information about the Pledge here, including the founding members, of which we’re one!

We’re thrilled that the MRS is providing this important initiative and are proud to be part of a sector that’s taking such a responsible approach.  

Caroline Wren, Managing Director, says:

MTM is pleased to be a part of this NetZero initiative and grateful to the MRS for providing a framework for our sector to take this vital step forward. We firmly believe businesses in all fields need to play their part in reducing emissions.  

 At MTM we pledge to do our part to learn, adapt, win hearts and minds, make different decisions, and reach that goal within 5 years. Going on this journey with the support of the MRS will help us achieve these goals, and in turn we hope to be able to play our part to help others with their NetZero journeys – both within the research industry and more broadly, as MTM staff grow their confidence in supporting sustainable initiatives outside of our work lives too. 

Find out how to sign up your organisation at