In 2021, a leading digital audio content provider engaged MTM to identify and size growth opportunities within the news and information content vertical. Combining expert interviews with market leaders, case studies on leading news providers, and social media analysis to uncover consumer trends, MTM provided an in-depth report – and some new content ideas – detailing how to grow in this vertical.

MTM is engaged frequently to provide content trends analysis for leading content providers – combining tastemakers’ perceptions, consumer research, and in-depth market analysis. This ensures creators stay abreast of recent developments and pursue opportunities in content areas that consumers find engaging, but are currently underserved.