It’s been a busy 2019, and if you’re anything like us, an even busier December! Before we all head off to gorge on mince pies and the like, we’d like to share just some our highlights from 2019, in a (not-cheesy-at-all) 12 days of Christmas format. Enjoy!
12 – Ok so we’re immediately bending the rules, as this year, MTM has appeared on stage at a diverse range of 12+ conferences. A snapshot of some of our favourites include The Future TV Ads Forum, Video Exchange Streaming, FEDMA at the European Parliament; IAPP Europe Data Protection Congress in Brussels; Mediatel’s Big Day of Data; NAB in Vegas; NYC Television week and IBC in Amsterdam
11 – MTM has continued to add to our wonderful portfolio through 11 exciting new clients, which include: Endeavor; WildBrain; European Clubs Association; Impress; European Journalism Centre; The Stars Group; Kaltura; Century Link and The Football Foundation.
10 – This Christmas party, we had two teams of 10 MTMers who took part in an intense and highly competitive game of ‘flip the cup’ – and yes – the Managing Partners were involved! I think that’s probably all we’re allowed to say about that…!
9 – Across our research and strategy teams, 2019 has seen an expanding of the international work that we do into 9 new countries – Nigeria, Cameroon, Tanzania, Kenya, Bahrain, Kuwait, Oman, Qatar, and the UAE (oh, and we’ve been to Orkney for fieldwork this year too!).
8 – MTM ran 8 proprietary executive events including 3 Forums in 2019. A big thank you to Google for hosting the 3 Forums this year that tackled the big questions our industry are facing: ‘Riding the Wave: The future of subscription OTT services in the UK’, ‘Going, going gone? The future of free-to-air television in the UK: where next?’ ‘Is anyone listening? The rise and rise of digital audio’. Thank you to all the panellists who took part, and for the hundreds of guests who attended.
7 – On average, 7 cocktails* per MTMer drunk at our Summer party at Bistroteque in August (*this might not quite be accurate, but you tend to lose count after 4 or 5! And yes, we should probably attempt dry January in 2020).
6 – The year has seen an incredible £6000 raised for charity by members of MTM – whether it be abseiling down the 17 floors of The Royal London Hospital; running the Royal Parks Half Marathon; or a multitude of sponsored cycle rides around the country, we’re proud to help London’s Air Ambulance carry out their life-saving missions.
5 – We’ve played host at our own Covent Garden office for our 5 Breakfast Seminars – these have all been thought-provoking and inspired a lot of discussion, and of course, involved countless breakfast pastries. Keep your eyes peeled for future invites!
4 – We’re very proud that 4 white papers have been published as a result of the excellent work our strategy team have achieved. Ranging from TV Measurement, Metrics and data Consortium: Priorities for the European TV industry and The Rise of Digital Audio Advertising, to the Pay-TV Innovation Forum, and working with Softserve to better understand the challenges facing the European TV industry; they’re all worthy of a read.
3 – We’re thrilled to be shortlisted for 3 Mediatel Media Research Awards 2020. First, for our ‘The Age of Television’ work with Thinkbox, which identified and measured the different need-states that drive video viewing. Second, for our fascinating project with UKTV, which explored consumer journeys to TV content using a range of methodologies including camera glasses, behavioural economics and eye-tracking. And last but not least, our incredible kids segmentation piece for WarnerMedia in the International Research Category. Fingers crossed for February 2020!
2 – Another 2 successful waves of our ScreenThink study, which offers the UK’s most comprehensive landscape tracker of TV and video services in terms of consumer satisfaction, perceptions and intentions. We’re looking forward to Wave 6 in Q2 of 2020.
If you would like to discuss any of the topics outlined above, do not hesitate to get in touch.