In August, we invited our friends and clients to one of our Breakfast Seminars at MTM. This one explored what consumers expect their voice controlled devices to do for them, compared with the realities of how this technology is actually being used. The session showed the ways in which voice search is being promoted, and shared findings from our proprietary research with users (and potential users) of voice controlled devices: we discussed how voice search is impacting the discovery and consumption of media, from music, to radio, to TV programmes and films.
In this week’s mailer, we thought we’d share a short summary of what we found. If you’d like more information, or are interested in the voice team running the session with your team, then do contact us!