Former Sky Strategy Director, Chief Operating Officer and News UK CEO will work with MTM’s strategy practice, advising leading pay-TV, media and sports industry clients

MTM, an award-winning research and strategy consultancy, has announced the appointment of former Sky Strategy Director, COO and News UK CEO Mike Darcey as Senior Strategy Advisor. Mike will work with MTM to advise and support clients across the pay-TV, telecoms, media and sports industries, bringing over 25 years of senior experience to MTM’s team.

Mike is one of Europe’s leading pay-TV and media industry executives. During his 15 years at Sky, first as Director of Strategy and then COO, Mike led the strategic decision-making that saw Sky grow into one of Europe’s largest pay-TV providers, supporting the firm’s transition from analogue to digital broadcasting, the launch of major new product offerings such as Sky+, and the introduction of Sky AdSmart, the pioneering addressable advertising solution. He was also central to the development of Sky’s sports strategy, leading five successful defences of the Premier League rights, as well as securing key sports rights such as UEFA Champions League, Formula One and England home test cricket. At News UK, Mike was closely involved in the development of the company’s subscription offering and efforts to diversify and develop new revenue streams.

Since leaving News UK, Mike has continued to apply his expertise and experience across the industry, supporting Comcast during the firm’s successful acquisition of Sky, advising Arqiva in his role as a non-executive director, and advising pay-TV and technology companies around the world.

Mike joins MTM’s growing team at a time of tremendous change across the media industry, as new services continue to disrupt established consumer behaviours, traditional business models and competitive dynamics. The value of premium content is changing, as major rights holders and sports businesses re-evaluate their sales strategies and explore new routes to market. Working with Mike, MTM’s experienced team will be uniquely well-positioned to help leading industry participants navigate this rapidly evolving landscape.

MTM Managing Partner Jon Watts said: “We’re delighted to be working with Mike at this exciting moment in the media industry. I’ve known Mike for 20 years and have admired his enormous expertise and strategic acumen. Mike is enormously well respected across the industry and was at the heart of Sky’s decision-making during one of the pivotal periods in its history. We’re delighted to be working with Mike to better advise our clients and are confident that his wealth of experience will be of enormous value to many of our clients.”

Mike Darcey said: “I’ve had a front row seat for the seismic changes in the media industry over the last 20 years and have enjoyed using this experience to help a range of media and technology companies. MTM is already doing fantastic work with many of these clients and has a world class strategy and research team with decades of media and technology expertise. I’m thrilled to be joining the team to help more pay-TV, telecoms and sports clients evaluate their sales strategies, explore new routes to market and navigate the rapidly evolving media landscape.”

About MTM: MTM is an award-winning international research and strategy consultancy specialising in media, technology, entertainment and advertising. MTM helps clients to understand complex, fast-changing markets and consumer behaviours, assess new opportunities for growth, develop new products and services, and improve their performance. Headquartered in London, MTM works with clients all around the world, with a long and successful track record delivering major engagements for leading industry participants including Google, Amazon, Facebook, Netflix, Spotify, Sky, Discovery, Turner, Disney, Comcast, Verizon, the FA, Formula 1,  the BBC, ITV and many other major enterprises.