2018 has been a year of change and development for the UK TV industry. Although linear TV has remained relatively resilient, broadcasters are facing growing competition on TV screens from subscription OTT offerings and online video platforms. Sky’s AdSmart is extending its reach across the UK’s TV platforms, BARB is rolling out Project Dovetail, and the UK’s broadcasters are actively looking for opportunities to collaborate on addressability and data, but many industry participants believe the industry needs to do more.
How will the next wave of OTT offerings – Apple’s new OTT service, Facebook Watch, Disney+ – impact consumption of commercial TV? Is the current UK trading model for TV advertising making it harder for broadcasters to capitalise on new opportunities? What further steps do UK broadcasters need to take to unlock the full potential of advanced TV advertising, on TV and OTT platforms? Will online video advertising continue growing for the foreseeable future or is the market starting to mature? After Dovetail, what are the next steps for the industry with measurement, data and metrics? Can new entrants like Roku, Amazon and Samsung capture a share of the video advertising market? How much scope is there for further collaboration across the broadcasting industry – in AdTech platforms, common OTT services, log-ins, data platforms, and so on?
MTM would like to invite you to a special Forum event, exploring the future TV and video advertising in a converging UK market. Our panel for the event will include: Mark Howe, Managing Director, EMEA Agencies at Google; Laurence Miall-d’Août, VP of Advanced Data and Advertising at Liberty Global; Fiona McKinnon, General Manager T.1 at Turner International; and Simon Thomas, Senior Global Director of Audiences Research and Media Investment Management at GroupM; with more panellists to be confirmed shortly. The panel discussion will start promptly at 6:00pm, running to 7:30pm, followed by drinks and networking at the bar.