ScreenThink is MTM’s syndicated research tracker that uses a large-scale nationally representative survey of over 3,000 UK online households. ScreenThink is conducted bi-annually, tracking awareness, usage, audience perceptions and satisfaction across a wide range of TV platforms and VOD services.
Please join us on Tuesday 27th November as we talk through the key findings from our second wave of proprietary research, including:
- Over half of UK pay TV subscribers now believe that their TV service is overpriced and 1 in 4 are thinking about cancelling their subscription
- Netflix is the highest rated subscription service in the UK, with 89% of users claiming to be satisfied with the service
- Around half of free-to-air households remain resistant to subscription OTT services, with 36% currently subscribing to one and another 10% thinking about subscribing