One of the US’s leading broadcast technical solutions providers asked MTM to develop a European Go To Market strategy.
Over an intense three months, MTM reviewed and prioritised the key Western European markets, analysing market characteristics, customer demand across broadcasters, pay-TV platforms, PSBs and niche OTT services, and the competitor landscape. The project included substantial market modelling and primary customer research modules amongst CTOs and product managers across the target customer base: the final output was a European market entry plan. Following the presentation of the report, the client rolled out its revised European offer. MTM is now supporting the client in phase 2 of the market roll-out.