MTM produced Turner’s first truly cross-platform picture of how kids consume media nowadays, and where the opportunities are to grow fandom.  We conducted a survey of >10k kids aged 4-11, in-home qualitative interviews, filming, and we calculated the value of each segment to Turner’s business.  MTM involved the senior EMEA team at inception (Finance, Marketing, Content, Digital, Licensing), and presented findings to the President.  The study is being used to support licensing and merchandising, marketing, as well as content and product investment decisions.