In 2020, MTM ran a global rights strategy for one of the world’s largest sports leagues. Our work looked across APAC, US and EMEA markets, assessing local market demand from the range of pay-tv, telco and OTT players in-market, as well as opportunities to go direct to consumer.
We also continued our work in sports rights valuation. In the last twelve years, MTM has undertaken more than 25 separate sports rights valuations, including the Premier League, F1, Wimbledon and Six Nations Rugby. We conduct market assessment, model the airtime and sponsorship value of the rights, and develop recommendations on bidding strategy – to help broadcasters secure rights to top-tier sports content, as well as enabling rights holders to maximise the value of their assets.