A major international broadcaster wanted to assess opportunity for a single-genre OTT service that would appeal to a particular audience segment, and asked MTM to help develop a realistic plan.  MTM undertook an analysis of market characteristics, competitive dynamics and customer demand to deliver practical insight to our client’s senior team.  Our audience research tested preferences for content and functionality, so that we could advise on the marketing proposition. Following our presentation, the client announced the launch of a new SVOD service.